You know how difficult it can be to create engaging marketing content for a business-to-business (B2B) company, right?
A 2016 B2B content marketing study found producing enough content to be one of the greatest content challenges B2B small businesses and marketers face today.
There is an effective solution around this challenge, however.
You can ignite interest in your products and services by tapping into your subject matter experts.
Those experts could be you or those on your team.
Either way . . .
I make it easy for you to create fresh, unique and interesting content
You can confidently create and publish content that is practical, conversational-sounding, and resonates quickly with audiences.
Establish thought leadership. Increase brand awareness, trust and loyalty.
Since I have 25 years in the B2B marketing industry, the marketing materials I write for you will be clear, accurate, and uniquely persuasive.
Tom's nine-step template forced me to focus on my most important message points and eliminate the rabbit trails
I have tried many times to write sales letters and scripts for the videos on my web site. I could hear the message I wanted in my head, but translating it to paper was frustrating and time consuming. I hired several other copywriters before but with no success. The writers didn't have a system or formula for translating my ideas into copy, so their results were way off the mark.
Tom's nine-step template forced me to focus on my most important message points and eliminate the rabbit trails. Once I understood his 5-step copywriting process, the simple progress from introduction to wrap-up came together seamlessly.
If you have a "big-idea," you need a professional like Tom to laser focus your ideas on how to turn it into a convincing presentation. Follow the same advice you give your prospects: Cheap is never good in the long run.
Invest in top talent for the most important thing you do - TELLING YOUR STORY!
Barry McCoy, President, Fresh Air Corp
Who do I help?
I work with consultants, professional service firms, marketing managers and business owners.
My focus on the consulting and professional service industry stems from a 25-year career as an award-winning consultant-producer. That means you're working with a writer who understands the consulting world and knows the kinds of questions to ask to create compelling copy.
What makes me different from other copywriters?
Unlike most copywriters, I'm a multi-award-winning documentary filmmaker.
As a marketing filmmaker who has interviewed more than 1,500 people for 500 films during 25 years, I learned in the trenches how to capture and communicate business messages that people can relate to—without the hype.
You can feel confident knowing your content is captured quickly, easily, on time, on budget and on target.
What are my qualifications?
I've invested a lot time studying one-on-one with the best copywriters in the world. I've also taken demanding courses. You are working with someone who is uniquely qualified and "gets" the needs of your audience and messaging.
Here's a snapshot of my qualifications:
• Certification: Content Marketer (Copyblogger)
• Certification: Secrets of Strategic Copywriting (Steve Slaunwhite)
• Article Writing: The World's Toughest Article Writing Course (Sean D'Souza)
• Copywriting: Strategies To Write Powerful Copy for Sales Pages and Articles (Sean D'Souza)
• Secrets of Writing High-Performance B2B Copy (AWAI)
• Headline Crash Course (Sean D'Souza)
• 25 years in B2B marketing
• Interviewed 1,500+ people; from CEOs to front-line employees
• Produced 500+ marketing films for Fortune 100's, national nonprofits and small businesses
• Won 28+ awards (national and international)
• Co-produced a documentary film; now part of Smithsonian Institution permanent archives
• B.A., Loyola University (Communications)
That's my story. What about you?
What are your B2B content writing needs?
What do you wish you could do better with your content marketing?
Drop me a quick note by clicking the "Contact" tab.