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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

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“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

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“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

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Is Your Johari Window "Open" or "Closed?"

(photo)                               What kind of189717625_7046e00e06_m.jpg relationship do you want to develop with your customer?  Suppliers?  Stakeholders?

I just finished reading  Tom Asacker'ss new book, A Clear Eye for Branding

In fact, I read it twice...it's that powerful. 

In it, Tom mentions the Johari Window.  Tom suggests using The Johari Window as a model for increasing brand effectiveness by giving ourselves fully to our customers while keeping our expectations and responsiveness open.  In other words, learn to increase the bond of trust between your company and your customer.

If you're like me and you haven't heard of this model, check it out.  While it was developed for individual and team use, it can also be used to help improve your brand, as Tom suggests.

The Johari Window is a four-quadrant model used to improve self-awareness and to describe interpersonal  communication in simple terms.  It's a model to improve understanding between individuals, especially in teams.

The Johari Window was developed by Joseph Luft and Joseph Ingham in 1955 while researching group dynamics at the University of California.  A four paned "window" divides how we interact with one another into four areas, or "panes:" open, hidden, blind and unknown.

Each quadrant represents personal information about a person and reveals information that is "open" or "closed." 

The "open" window is what is know by me and what others about me.  The "hidden" area is what I know about myself but others do not know about me.  The "blind" window is what is unknown to me but know by others.  The "unknown" area is what is unknown by me and what others do not know about me.

How "open" is your corporate film? 


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Reader Comments (2)

I was introduced to the Johari window by Jodee Bock (http://youalreadyknowthisstuff.blogspot.com) and found it very interesting. You can check out an Interactive Johari Window if you like here (http://kevan.org/johari). Happy self-learning!
November 13, 2006 | Unregistered CommenterPhil Gerbyshak
Thanks, Phil! Very cool, indeed.

November 13, 2006 | Registered CommenterThomas Clifford

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