I'm Tom and welcome to my site.

Want to learn how I went from writing nearly nothing to writing thousands of words a month?

($37 value). Read more here.

Enter your email address here for free updates and your free eBook. (Guaranteed 100% privacy.)

Preview | Powered by FeedBlitz
E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

« Bold Moves: Ford Creates Authentic Documentary Series | Main | Jethro Tull Teaches Personal Branding »

Organic "Outlaws:" Boycott the "Big 7"

I thought I was making a difference.  But now, it's just too hard to know.

Loopholes in organic labeling are making it nearly impossible to buy real organic food. 

(photo)                                  How pathetic.189515973_0750e87ae2_m.jpg                   

Horizon and Aurora are two of the largest "organic" companies today...or so they claim.  These companies supply "organic private label" brands to Wild Oats, Costco, Safeway and others. 

You know the brands--Silk, Nature's Promise and White Wave.  And there's more brands...lots more.  Everybody is jumping on the "organic" brandwagon.

Well, here's the rub...according to the Organic Consumers Association, these companies often use animal feed that is conventional, their livestock is confined with little access to pasture and their farming practices often do not meet organic standards.

What does one do? 

I, for one, will not purchase these products until these companies, and others like them, change their practice and meet the organic standards through indpendent third party examinations.  I encourage everyone to do the same.

The Horizon and Aurora "story" was good for a while.  People felt good about the brand.  I did.  Maybe you did, too.  I felt I was making a difference.  We bought the brand.

And good branding makes one feel good.  It's that simple. 

But their story was not authentic.  These company values were not aligned with their individual values.  Hence, a broken brand has been created.  Fixing a broken brand is a tough road. 

So...am I still making a difference?  

I think so.  Why? 

Because there are other organic companies with authentic stories to tell.  Those stories will have values that will create a brand that is in alignment with my values, and yours.

"Director" Tom

...Authentic Corporate-Image Filmmaker


PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.