My Interview with Master Storyteller Steve Denning
Saturday, December 23, 2006 at 09:30AM 
Think..."World Bank."
Think..."Story."
Say it isn't so! Yup...'tis indeed.
I interviewed Master Storyteller Steve Denning about the power of organizational storytelling. Steve shared his experience on how using stories can change how companies share their knowledge.
From 1996 to 2000 Steve headed up Knowledge Management at the World Bank. It was during this time that Steve discovered how stories can be an effective tool for leaders and organizational change.
He has written several books, my favorite being "The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative." He has written several other books, definitely worth reading!
Here's a few highlights from Steve's interview:
1. What is "story" from Steve's lens?
2. What leadership and storytelling have in common.
3. The pros and cons of corporate films.
4. How Steve came to the power of storytelling at The World Bank (hint: it wasn't through Power Point!)
5. ROI and storytelling.
Steve's site is packed with goodies...check them out!
Tom
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Reader Comments (2)
One thought that came to mind when reading it was that good storytelling engages our emotions, and once our emotions are engaged we learn and remember better.
If all the important things we need to know and remember about a company were presented in story-form we'd have a far easier (and more enjoyable) time, while becoming more effective too.
That's why I enjoy what I do as a filmmaker so much.
Companies get slammed all the time--and rightly so. But I've met incredible souls inside the brick and mortar and great stories, individual and corporate, are contained in each of us.
Thanks for sharing :)
Tom