Are You Missing Tips by Not Subscribing?
If you'd like greater confidence humanizing your communications, why not subscribe?

Get Tips by RSS

Subscribe with Bloglines
Get Tips by Free Email Updates


100% No-Spam Guarantee!
Powered by FeedBlitz

About This Website

I started this blog to help you solve challenging business problems by integrating people's everyday experiences into your current communication strategies.

I don't make a penny off this blog; it's a labor of love.

See a Bug?

This is your site, too, so if something's not working or looks buggy, tell me. Click on the bug and I'll do my best to move these little critters out of here!

Blogroll
Tom Co-Authored "The Age of Conversation" Books
Taking the "yawn" out of corporate communications
Director Tom- Corporate Filmmaker.jpg

Fast Company "Expert Blogger"
Check out my leadership column: "Mindful Media // The Quest for Engagement"
AdAge Power 150

The Power 150 is a ranking of the top English-language media and marketing blogs in the world.
This Blog Rocks on Alltop!

Featured in Alltop

Featured in six categories:
MARKETING CATEGORY
TWITTERATI
FILMMAKING
CONTENT MARKETING
BRANDING
SMALL BUSINESS

2x Winner: "Best Use of Blogs" Strateg-E Awards
Junta 42: The Best in Content Marketing Blogs
Subscribe
If you'd like to gain greater confidence in humanizing your company's messages, why not subscribe?
Get Tips by Website RSS

Subscribe with Bloglines

« Yoga Unveiled: Evolution and Essence of a Spiritual Tradition | Main | Six Ways to Make Your Corporate Film Pop! »
Saturday
09Dec2006

Apples to Apples: RFP's Are Like Mixed Fruit Salads

Apples.  And more apples.

That's what I think about when filling out RFP's for a film.

So do other filmmakers. 

58642708_8f6fa1a233_m.jpg(photo)

RFP's take a lot of time out of a producer's schedule. 

Be as specific as possible when writing an RFP.  Set parameters.  Be specific.  Tell us everything we need to know. 

Having a mixed fruit salad wind up on your desk makes it hard for you to compare apples-to-apples.

It also makes it hard for us to propose our best ideas for you.

So, when creating an RFP for a filmmaker, remember this:

If I have to second-guess what you want, nobody wins.

If you're not sure what to propose, then ask us.  Pick up the phone and call us.

After all, we both just want an apple to be an apple.

Tom

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (3)

Hi Tom,

Maybe you want to provide a suggested RFP format? I have been developing websites and web applications for years and find that one of the reasons for bad RFPs is that most people don't KNOW what criteria affect pricing (for web applications it is actually extremely tough to put together a good RFP without a discovery phase - but it isn't impossible). I'm sure there are resources out there and I have found that helping people to find the resources they need to develop a good RFP is good Karma and good business all round!
December 11, 2006 | Unregistered CommenterPeter Bell
Tom, I totally get the challenge of responding to RFPs.

When I worked for an Internet development company we had the same issues with well meaning clients.

I solved some of that by selling clients our RFP writing services (which didn't exist at the time). That way a good RFP was written even if we didn't do the development. Worked for us in a big way. Not sure it translates to your work as a filmmaker. But maybe?

Found your site via Roger von Oech's blog.

Glad to be part of what is happening here; thanks for extending the conversation!
December 11, 2006 | Unregistered CommenterMichael Wagner
Hi Peter and Michael :)

Great thoughts! If I can just carve out some more time to write an RFP for filmmakers, I'd hit a homerun!

Thanks for stopping by...appreciate it deeply.

Thomas Clifford
December 11, 2006 | Registered CommenterThomas R. Clifford

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.