Why your story matters
Saturday, September 16, 2006 at 08:20AM
Thomas Clifford

I recently came across Tom Asacker. Tom who?

Tom is a "branding guru."

Tom's article reinforces the concept that your stories about yourself and your company are more memorable and meaningful than your facts, figures and data.

The one idea that keeps raising its head at me over and over, is this:
your brand is your story; your story is your brand.

So here's the question: are your customers going to remember you by your "stuff" or your "story?"

Stuff...or, story?

It's your choice.

Article originally appeared on B2B Copywriter | Hartford, CT (http://www.directortom.com/).
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