I'm Tom and welcome to my site.

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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

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Secrets from a Corporate-Image Filmmaker: Part 1

As a corporate-image filmmaker, I am a pretty lucky person. 

I've traveled the country, filmed in almost every state and most importantly...transformed, inspired and moved people to action along the way. 

I get to craft and shape an organization's image and story on film. 

Read that again...closely. 

Two of the most powerful tools available today, story + film, ignite together to create a "third dimension" for an organization's message.  Take a look at what I mean...it's Powerful stuff!


(photo: Light Traveler

When I started directing 23 years ago, I remember creating "reality television" videos for The Travelers Insurance.  We featured "real people with real stories" frequently.  We called it "cinema verite"  or "cinema of truth."  It's an accurate phrase becasue the "truth" or our "story" is contained in each of us...it's undeniably yours.

It has also been tremendously rewarding to work closely with CEO's, Senior Management, HR Executives and Departmnent Executives of many organizations to tell their story on film.

When I say "story," I mean "authentic story."  

I'm not taking about some canned script that has been approved by everyone in the marketing department.  Nope.  I'm talking...the real deal.  I'm talking about the emotional DNA, or e-DNA, of a company's story contained in it's people.

Remember the cinema verite principle? 

Real people + real stories = Authentic Story; the eDNA.

So, I got to thinking...

Chances are many people have questions about how to tell their video story, like: 

"How do I know what to look for in a producer?"  "Are all filmmakers alike?"  "What makes a filmmaker different from the others?"  "How do they tell stories?"  "Who, then, should tell our corporate story?"

Stay tuned.  I will explore the "inner secrets" of what a coporate-image filmmaker offers an organization, why you should care about your video story and how an authentic video inspires people to action.

Films matter...the story is in the "e-DNA!"

Tom  :-)

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