Help! My Iceberg is Melting!
Sunday, September 3, 2006 at 08:39PM
Thomas Clifford

Spent today reading "Our Iceberg is Melting" by change gurus John Kotter and Jolger Rathgeber.

Consider it as the new version of "Who Moved my Cheese?"

Using the fable approach to change, Kotter strikes a chord that resonates quickly and easily with the reader.

The idea that a penguin colony's iceberg is melting away gives rise to widespread fear and panic to penguins everywhere...where do the penguins go? They have lived their entire lives in one place and this is all they know. They feel trapped...until a seagull shows them the way out. (You'll have to read the book to understand).

Change is everywhere; happening all the time to you and me. While it's natural to resist change, the penguins in this story finally realize there are other icebergs they can move to and eventually live on.

What "iceberg" are you resting on? Is it melting? If so, what are you going to do?

What are you afraid of?

Article originally appeared on B2B Copywriter | Hartford, CT (
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