Yikes! I Have to Produce a Corporate Video! Now What?
Saturday, October 6, 2007 at 06:15PM 
I would venture to say that most people do not produce corporate videos as part of their daily routine at work.
As a matter of fact, my guess is that most folks probably never even created a video for their department or organization.
So when I posted "Is Corporate Video Art?" on LinkedIn's "Answers" and received an amazing collection of answers...
I decided to re-open this question: "Yikes! I Have to Produce a Corporate Video. Now What?" Check out the answers...pretty neat stuff.
If tomorrow you were faced with creating a video for your company, what questions are going through your mind now?
Perhaps you are thinking:
- how do I know what producer to hire?
- what's their style?
- what's expected of me?
- how involved do I need to be?
- who can I trust?
- will the producer I hire help me understand the production process and make me feel comfortable?
Let's say your video will be used to: (pick one or make up one)
- give to your sales force to show their customers your uniqueness
- create an awareness about certain HR issues...diversity and employee orientation
- capture a virtual tour
- show potential customers "who you are" in five to ten minutes
- show new hires your corporate culture and values
- roll-out a "change management" initiative
What questions are buzzing around your head that you want answers to?
What questions do you want answered that will bridge the gap from feeling confused to feeling comfortable?
I'll tackle the answers to some of these questions in a future post.
Post your comments here or at LinkedIn's "Answers." Thanks!
---Tom
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