Thomas Clifford /// Humanizing Business Communications

It depends who you are.

For some, it's like watching paint dry; or a tug of war.

Or it's like two people struggling to paint one picture.

Or it's like sparks flying in every direction.

For me, editing is like a miracle.


Imagine crafting a compelling ten minute story from 300 minutes of original footage.

Imagine thinking you have the answer and then the editor "ups" your idea...all day long.

Imagine seeing your "closely held" ideas morph into concepts you never dreamed of.

Imagine your idea is a "spark" and the edit team is the "wildfire."

Editing is kind of like our lives, don't you think? Like a miracle?

So imagine all your hundreds of hours of "original footage" to this point in time...what story would you tell?

---Tom