Thomas Clifford /// Humanizing Business Communications

Just got back from Ralph Nader's new book signing. Talk about changing the world. You can thank his parents for that little trick.

His new book is called, "The Seventeen Traditions" and in it he shares how his character reflects the traditions he absorbed as a youngster from his parents, siblings and the people in his community.

One hour later, I'm hooked. I'm ready to change the world with him. Ralph's passion, dedication and commitment for one individual to change the world is contagious, if not downright outrageous.

After he signed my book, we stared into each other's eyes and I asked him this one question: "Which traditions of yours would you like every organization to voice, demonstrate and embrace in their corporate video?" Here's what he said:

1. The Tradition of Charity. The responsibility of businesses to give to those in need.
2. The Tradition of Business. The importance of relationships and character.
3. The Tradition of Patriotism. Use your rights or loose them.

Guess I have some new new traditions to use in future videos.

P.S. Ralph's new documentary, "An Unreasonable Man," is premiering in one week in Hartford, CT. I'll be there.