The Lazy Marketer's Way to Create Corporate Video Conversations
Hmmm...imagine the conversations your company could be creating with their corporate videos on YouTube.
Looks like a "no-brainer" to me. What are they waiting for?
Just imagine.
---Tom
P.S. Thanks to Lois Kelly over at Foghound and her new book for the idea.
P.S.S. Lois's book, "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing," is simply amazing. Looking to create meaningful conversations with your customers? Look no further.
Thomas R. Clifford
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Reader Comments (3)
Videos are a huge untapped opportunity for companies -- with customers, employees,introducing new products to sales reps. Research has proven that emotion is the superhighway to understanding. And there's no better way to tap into that emotion than using video to connect with people. While blogs and podcasts have hogged the limelight lately, I think great videos are the killer app of our conversational communications world. The reason companies don't out more up on YouTube is that they simply don't have much in the way of video stories. Marketing and PR organizations will have to rethink their internal and external resources to incorporate this new "must have" into the budget.
Thanks for the book mention!
Lois
But how about corporate video on profiles on sites like LinkedIn? Something I just did a post about on my own site: http://www.creatid.eu/node/40