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« 10 Reasons Why Remarkable Corporate Videos Matter | Main | My One Question to Ralph Nader »
Saturday
31Mar2007

The Lazy Marketer's Way to Create Corporate Video Conversations

DateSaturday, March 31, 2007 at 09:50PM

Corporate video dialogue.png

Hmmm...imagine the conversations your company could be creating with their corporate videos on YouTube.

Looks like a "no-brainer" to me. What are they waiting for?

Just imagine.

---Tom

P.S. Thanks to Lois Kelly over at Foghound and her new book for the idea.

P.S.S. Lois's book, "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing," is simply amazing. Looking to create meaningful conversations with your customers? Look no further.

AuthorThomas R. Clifford | Comment3 Comments |
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Reader Comments (3)

I guess it depends on the organisation, but I'm not convinced YouTube is a sensible place to post corporate videos - I certainly wouldn't expect any kind of meaningful dialogue or debate from YouTube - it's just not that kind of platform.

April 1, 2007 | Unregistered CommenterAaron
Hi Tom:
Videos are a huge untapped opportunity for companies -- with customers, employees,introducing new products to sales reps. Research has proven that emotion is the superhighway to understanding. And there's no better way to tap into that emotion than using video to connect with people. While blogs and podcasts have hogged the limelight lately, I think great videos are the killer app of our conversational communications world. The reason companies don't out more up on YouTube is that they simply don't have much in the way of video stories. Marketing and PR organizations will have to rethink their internal and external resources to incorporate this new "must have" into the budget.

Thanks for the book mention!
Lois
April 1, 2007 | Unregistered CommenterLois Kelly
Maybe they're waiting for control! After all: put it on YouTube and who knows what happens?
But how about corporate video on profiles on sites like LinkedIn? Something I just did a post about on my own site: http://www.creatid.eu/node/40
April 1, 2007 | Unregistered CommenterRayD

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