Is Your Corporate Video "Perfect" or "Real?"
Saturday, April 14, 2007 at 09:19PM
Thomas Clifford in corporate video


It's something to think about.

"Real" corporate videos tell stories that are life-giving, genuine, heartfelt, authentic, engaging, emotional, thought-provoking, conversational...they are remarkable; believable.

Customers believe them. Employees believe them. You believe them.

"Perfect" corporate videos are just that: perfect. Without fault. Flawless. Too good to be true. Utopian.

Doesn't leave much room for a conversation, does it?

Perfect and flawless? Or real and remarkable? It's your choice.


Article originally appeared on B2B Copywriter | Hartford, CT (
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