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"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

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« Catch the Corporate Video "Wave" | Main | The Lazy Marketer's Way to Create Corporate Video Conversations »
Wednesday
Apr042007

10 Reasons Why Remarkable Corporate Videos Matter

DateWednesday, April 4, 2007 at 08:21AM

39303487_366e3bca6b_m.jpg

No one ever told me this, but here’s what I think. It's all about TIME.

In my 23 years of corporate video filmmaking, I think clients want to slay their biggest dragon:

...time.

If time could just be wiped out…Boom!...more would get done.

Businesses would:

1. Recruit faster.
2. Train faster.
3. Sell faster.
4. Produce faster.
5. Grow faster.

So then why bother making a corporate video, really? Producing a remarkable corporate video takes time...just like everything else. But what if there was a way out? What if there was a way to:

• Use time to your advantage?
• “Squeeze” your ideas, dreams and vision into a “time capsule” for all your potential clients to see?
• Tell your story in an emotionally and engaging manner to a world anxiously trying to create meaningful conversations?

Then time would be your best friend, right?

Remarkable corporate videos packed with "eMotion"help slay that ugly dragon: time.

Emotionally and engaging videos framed around a context of relationships ignites conversations and creates meaning...all in just a few minutes.

And why is that important? Simple. If no one is talking about you, you do not exist. Period.

Emotionally engaging and energetic videos spark conversations. They get people to talk, think and act. And in the end, we want people to act a certain way through our story.

What is my goal? To get you to think…and act.

To get you to think about how you can befriend time by creating a short, remarkable corporate video. To think about corporate videos as an emotional tool to stimulate and spread conversations about your vision, team, department, leadership or your organization.

Here are a few reasons why remarkable corporate videos matter, in no particular order. They:

1. Generate sales; create new leads.
2. Raise awareness, change perceptions, change lives.
3. Reinforce existing relationships; create new ones.
4. Reduce administrative costs; save travel costs and employee time (it's that dragon thing.)
5. Create consistent stories; consistent messages.
6. Save time. Ever go out to a meeting that is a total bust? Next time, open the door with your video and start a dialogue. Create a conversation. Then get on a plane. You’ll…
7. Save money. See # 6. Repeat #6 and #7.
8. Strengthen your brand.
9. Humanize corporate policy. Videos personalize corporate issues like diversity, new hire orientation; screen potential employees before spending thousands on training and development, profile leadership in action, raise awareness about misconceptions, and more.
10. Simplify. Take complex ideas and make them simple for others to understand.

Bonus: Change the world.

By the way, everybody has a story to tell...the only question is, who’s telling yours?

---Tom

AuthorThomas R. Clifford | Comment1 Comment |
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Reader Comments (1)

Hello Tom,

This is off-topic but I thought you might like to know:
I was trying out a new (beta)search engine ("younanimous.com").
Searching on 'corporate video' + 'blog' put your site as the
first link! Good work!

Best
RayD
April 7, 2007 | Unregistered CommenterRayD

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