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« 5 Laws of a "Remarkable" Corporate Video | Main | 10 Reasons Why Remarkable Corporate Videos Matter »
Sunday
Apr082007

Catch the Corporate Video "Wave"

DateSunday, April 8, 2007 at 10:51AM

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Marty Neumeier's new book, "Zag: The #1 Strategy of High-Performance Brands," is a simple, 17-step process to find your ZAG...that "thing" that makes you different. When everybody zigs...you ZAG!

Marty suggests that there are trends, or waves, that are powering high-performance brands. Combining several trends with your "focus" and "differentiation," provides an energy and charismatic youthfulness customers love. Think of like this: would you rather paddle a surfboard or ride the wave?

This got me thinking. There are several trends powering corporate videos these days. Marty identifies 36 trends in his book. Here are the trends I see powering corporate videos; now, and into the future.

1. Authenticity.
2. Design.
3. Health Care.
4. Personal Technology.
5. Openness.
6. Instant Communication.
7. On-Demand Technology.
8. Mobile Computing.
9. Personal Creativity.
10. Interactive Entertainment.

Surf's up!

--Tom

AuthorThomas R. Clifford | CommentPost a Comment |
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