Tuesday
Jul102007
Where's the Humanity in Corporate Video?
Tuesday, July 10, 2007 at 05:50PM 
Sometimes we just don't see the easy way. Then we try too hard.
When it comes to being on-camera, the easy way works remarkably well.
Remember:
It's a lot easier to tell your story by being yourself than it is trying to tell your story by being what others want you to be.
Sounds ridiculously obvious, but needs reminding.
People like Sandra Fransen share the same thinking.
Don't loose sight of the easy way by over-crafting your corporate video story. Then it becomes difficult. To watch.
Next time...try taking it easy.
---Tom
View Printer Friendly Version
Email Article to Friend
Reader Comments (3)
You're right . . . corporate videos try to hard to impress - even non-profit ones where they try to be "professional." I dislike that buzz word because it stiffens up everyone.
It'd be great if you could post two different types of corporate videos . . . a scene where the person on camera isn't herself and another where the person is.
Tom