Thomas Clifford /// Humanizing Business Communications

If you have a minute, cruise on over to Conversation Agent Valeria Maltoni's site and check out the conversation we recently had.

Better yet...jump into the dialogue and add your thoughts to the discussion. Part 1 is up now. Part 2 appears on Wednesday. There should be some neat ideas coming out of this. I'll chime in when I can.

Here's a few things we covered in Ask(?)Away:

1. Why corporate videos have historically had a bad rap.
2. I share an example of how an energetic and compelling corporate video can help a company communicate a message with real meaning and, dare I say, heart and soul.
3. The power of creating a new "reality" an audience can identify with through a memorable story.
4. The role of employee interviews "heroes" in telling corporate stories.
5. The role of corporate communication departments in discovering those "heroes."

Hope to see you there :-)

---Tom

Commodity to Community