GET YOUR FREE 28-PAGE E-BOOK NOW
Want to learn how I went from writing nearly nothing to writing thousands of words a month?

($37 value). Read more here.

Enter your email address here for free updates and your free eBook. (Guaranteed 100% privacy.)


Preview | Powered by FeedBlitz
E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 


"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"


“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com


“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


« The Client's Survival Guide to Corporate Video Storytelling | Main | The Greatest Gift You Can Give Your Corporate Video Story »
Monday
Jul302007

Broken Corporate Videos: Bridging the Gap

Thomas%20Clifford%20Ask%20Away%20PDF.png

How did the enormous potential of corporate videos get reduced to a commodity?


What happened to the magic of a corporate video strengthening a community and triggering conversations?

Unfortunately, far too many companies handle their video as a commodity. Just listen to the corporate language-it says it all:

  • "Can you make a video?"
  • "We need a DVD."
  • "Our sales force needs a video."

It doesn't have to be that way.


I explain why in my two-part conversation with Conversation Agent, Valeria Maltoni.

You can download our conversation, "*Ask(?)Away: Take Your Brand from Commodity to Community*" in an elegantly designed PDF and have the conversation in one handy place.

Better yet, share and spread the PDF with those who could benefit from our exchange.


A purposefully designed corporate video can stimulate conversations and get people to act.

I hope the "Ask(?)Away: Take Your Brand from Commodity to Community" conversation is a step in the right direction towards filling the gap between broken corporate videos and creating opportunities for videos that are personal, meaningful, dynamic and soulful.

Thank you, Valeria, for acknowledging the critical role videos play in corporate communications and for pushing the conversation into new arenas.

The Ask(?)Away exchange was a breath of fresh air. Clearly, there's plenty of room for fresh voices to extend the discussion even further.

---Tom

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (2)

Tom:

I won't be able to look at corporate videos the same way again -- that is good. Thank you so much for teaching me about documentaries that people actually want to watch.
July 31, 2007 | Unregistered CommenterValeria Maltoni
Thanks, Valeria. My dream is to ultimately teach, inspire and awaken people to the possibilities that exist within the corporate video framework. I hope I've done that with our conversation.

Tom
July 31, 2007 | Registered CommenterThomas Clifford

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.