Thomas Clifford /// Humanizing Business Communications

Interesting question and certainly one I never even considered.

And I'm not sure there's even a "yes" or "no" answer.

But Rolf Jensen thinks corporate videos can, indeed, be considered art.

And he thinks we need corporate video stories more than ever. Why?

Because we are entering what he calls, "The Experience Economy" or "Dream Society;" an age and time where story and emotions merge to create uniqueness among the competition.

You can read more about the experience economy in Rolf's thought-provoking book, "The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business."

So here's an interesting challenge to organizations:

• What would happen if you began seeing your corporate video as an art form?

• How would your writers and marketing department change their messaging tactics knowing they were creating art?

• And if your corporate video is, in fact, a piece of art then what video story would you hang in The Metropolitan Museum of Art?

If we can consider corporate video an art form, then perhaps Rolf is right when he says we are in the age of the storyteller.

May the best story win!

---Tom

Is Corporate Video Art