Bringing Brands to Life!

"I've been charged to produce a video for my company and I just wish I had a guide to help me tell our corporate video story."

I've had many conversations, both on-line and off-line, about this problem.

Producing a video is not something many people do frequently or even on a regular basis. So they feel ill-prepared to take on a video project. Unfortunately, this creates a "gap" between "what I need to create" and "how do I start creating what I need?"

Bridging that gap can be frustrating and challenging without proper help.

The Corporate Video Manifesto for Clients

My 24 page "mini-survival guide" for clients is meant to change that. It's like your own "handbook" to help you think about telling your story through video. It is a call to action; a point of view. There are concepts to ponder; answers to commonly asked questions. It is NOT a "how-to" guide.

The manifesto, "Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories to Ignite Conversations and Spark Action," is published under the ChangeThis flagship as a free download.

Over the past year, so many readers and clients requested that I publish this short guide; perhaps a "best of" from this site. So here it is. A montage, so to speak, combining popular and relevant posts; edited, cleaned up and assembled into one handy place for easy reference.

Conversations about your video start as soon as it ends.

• What happens in those few seconds when your video fades to black?

• Is someone seeing the world differently because of your story?

• Does your video story make a difference?

Ultimately, corporate videos can:

• Provide a "voice for the voiceless."

• Enlighten people who are touched by an organization in some way.

• Peak into the soul of an organization through its own employees storytellers.

Here's a sampling of titles in the manifesto:

• 5 Myths of Corporate Videos

• 10 Reasons Why Corporate Videos Matter

• "Hey! How Much is a Pound of That Video?"

• 5 Laws of a Remarkable Video

• What is a Corporate Video Edit Session Like?

...and more.

If you love manifestos, you'll love ChangeThis.

Spreading Ideas with Manifestos

What's different about ChangeThis is they facilitate the spreading of important issues. The original ChangeThis manifesto and concept came from Seth Godin.

Each month, several manifestos from amazing authors are posted as free downloads.

I hope you will find the "Bring Your Brand to Life" manifesto helpful. ChangeThis is about spreading ideas. So if you know someone who could benefit from reading the manifesto...

Share it. Post it. Give it away.

I would love your feedback on this manifesto. Write me. Tell me your thoughts. What did you like? What didn't you like? What did I miss that you would you have liked to read about?

Thanks for the push. Now about that book --cough--I need to start writing...

---Tom

The Client Corporate Video Manifesto