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Tom's films are unique because 99% of them feature your company's best storytellers, your people. For 25 years, his mini-documentary films captures the "heart and soul" of remarkable organizations.

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« Corporate Video Producing Frenzy! | Main | The Single Biggest Mistake Clients Make »
Wednesday
12Sep

Uh-Oh! It's the CEO!

DateWednesday, September 12, 2007 at 08:28AM

Nervous%20about%20CEO.jpg

Funny how a title effects people.

For example, C-E-O. It's just three letters.

But when the CEO arrives on a film set, the energy quickly shifts from warm and friendly to "Uh-Oh!"

Everybody scrambles. Fear strikes the heart. People are uneasy. Unsure of themselves. Unsure of what to say. Unsure of how to tell the CEO they need another take. And another. And another.

C-E-O. Three powerful letters, right?

Think again.

The camera doesn't care who's in front of the lens.

The camera can't differentiate between people and titles. Which, in a funny way, is truly liberating--for the CEO and the marketing team. Expectations can be re-set. New opportunities can be created.

The camera creates a level playing field for anybody that stands in front of it. Everybody gets the same treatment.

Forget the titles. Drop the fear. Take a breath and relax.

What does the camera care about? Emotion. That's it.

So the next time your CEO is going to be on-camera, remember what C-E-O really means...

"Chief Emotion Officer."

---Tom

AuthorThomas R. Clifford | Comment2 Comments |
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Reader Comments (2)

Great post, Tom. I wish the rest of the corporate existence were as "leveling" as the camera is. When I rebranded my company, I made sure to do away with the CEO title and opted for "Chief Accomplishment Officer" - I figured that the proof had better be there each and every time I open my mouth, send an email, or post a blog. I'd better be accomplishing something worthwhile.
September 16, 2007 | Unregistered CommenterTimothy Johnson
Thanks, Timothy!

I love your title, "Chief Accomplishment Officer!"

Yes, the camera doesn't care about titles...that's the great part. It just needs to be realized by the CEO.

Tom
September 17, 2007 | Registered CommenterThomas R. Clifford

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