Thomas Clifford /// Humanizing Business Communications

FILE UNDER: "Better Think Twice"

It's tempting to tell your corporate video producer how much time is needed to complete your project.

Telling your producer how many days of filming and editing your project needs is like telling your auto repair shop how many hours they have to fix your car.

Bad move.

Here's the question: How do you know how much time a project needs before discussing it with a producer or director?

Fact #1: You don't.

Fact #2: I don't, either.

That's why I start with understanding your story.

What is your video story going to accomplish when it fades to black?

If you can answer this single question, the time needed to tell your story will take care of itself.

---Tom

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