I'm Tom and welcome to my site.

GET YOUR FREE 28-PAGE E-BOOK NOW
Want to learn how I went from writing nearly nothing to writing thousands of words a month?

($37 value). Read more here.

Enter your email address here for free updates and your free eBook. (Guaranteed 100% privacy.)


Preview | Powered by FeedBlitz
E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 


"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"


“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com


“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


« 5 Temptations of Every Corporate Video Client | Main | It's About the Conversation! »
Saturday
Jan122008

5 Temptations of Every Corporate Video Filmmaker

chocolate%20strawberries.jpg

I bet you didn't know that a filmmaker telling a corporate story has temptations, did you?

It's true.

Temptations are simply everywhere; in meetings, on phone calls and writing emails.

Temptations are constantly present and just simply impossible to avoid. So, how do you handle them? Easy. Acknowledge them.

Here are five temptations almost every corporate filmmaker will face at one time or another.

1. Faceless Scripts


Temptation: Write a script without a hero or "face."

  • Writing a "faceless" and unemotional script instead of capturing personal and interesting stories is easy. This single strategy has given corporate videos a bad rap for many years.

Instead, capture personal stories from heroes within the organization. Personal video stories are compelling, emotional, engaging and of course, memorable. (Making it memorable and remarkable is what it's all about, right?)

2. Fast Budgets


Temptation: Quick! Throw out a number!

  • Thinking you can provide incredible customer service by turning a budget around in an hour to a client from an email they sent you is a serious and rising temptation in the digital age.

A conversation is really what the client is trying to engage us in. It's just that email technology got the better part of them. What do you do? Simple. Pick up the phone and...D'oh!...have a conversation! (And having conversations is what it's all about, right?)

3. Forget About the Future


Temptation: This video story won't matter later on.

  • Thinking short-term, not long-term, is easy to give in to.

Remember, digital stories have a long shelf life. Critical thinking in long-term planning with clients is important to get the most bang for a client's buck. (Fiscal responsibility is what it's all about, right?)

4. Razzle! Dazzle!


Temptation: Think fancy.

  • Using tricks and effects to "wow" the viewer is especially tempting what with so many technological advances in the camera and editing room.

Tricks and effects do not tell stories. People tell stories. (The story is what it's all about, right?)

5. Being Selfish


Temptation: Thinking of yourself.

  • Thinking only about yourself, your demo reel and possible future awards while forgetting about your audience is a disservice to the power of storytelling.

Remember...a video story is the beginning of a conversation for a client and their audience. (Which is what it's all about, right? See #2 above.)

It's easy to give in and do the minimum. Fight these five temptations relentlessly and the video story you are about to tell for your client will capture the imagination of your audience.

Which is ................ Right? :-)

---Tom

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (2)

So well put, especially the point about faceless scripts. It's the people in the video that you can empathize with that really make the piece work. The voice-of-god matched with pretty pictures has to end.
January 13, 2008 | Unregistered CommenterJon Strocel
Hi Jon,

Yes, that summarizes my riff dead on!

Tom
January 13, 2008 | Registered CommenterThomas Clifford

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.