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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

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"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

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“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

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“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

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And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


« Making Videos? Or Telling Stories? | Main | Dragons. Does Your Corporate Video Story Have One? »
Thursday
Jan242008

Corporate Videos. What's Your Belief?

zen%20garden.jpg

Seth Godin has us thinking about bad judgment vs. beliefs.

Which reminds me...

In 1983, I was pulling cables as a grip. A far cry from producing.

It was a Tuesday night. I saw a short film that captured the dedicated staff of a local hospital making a difference in their patient's lives. It was incredibly moving.

In an instant, during that fade to black, I knew my life would be different.

I knew the rest of my life would be spent capturing an organization's soul to create and promote positive changes in the world.

I believed in the power of personal stories then.

I believe it now.

Bad judgment distorts the potential healing power of a video story. Perhaps a new belief can create a new story? Perhaps without bad judgment we can see the inherent greatness each of us have.

Believing in the transformational power of a video story can change someone's life in an instant. Like mine.

Or yours. Or your customer's. Or your employees.

---Tom

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