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« Huh? A "YouTube Video?" What's That? | Main | Corporate Videos. What's Your Belief? »
Monday
Jan282008

Making Videos? Or Telling Stories?

DateMonday, January 28, 2008 at 08:39PM

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Listening to a customer's language can sometimes point to their world view.

Knowing a world view can tell you a lot about expectations.

For example, one world view says:

  • We need a video.


The other world view says:

  • We need our story told.


Things to think about:

Which one is more powerful? Energetic? Meaningful? Inspirational?

Which one would you want to watch?

Which one would you choose to say?

---Tom

AuthorThomas R. Clifford | Comment2 Comments |
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Reader Comments (2)

You've made a great distinction, and something I hadn't thought of. It could be made for any creative effort we tend to reduce to an end product. We might say we want to produce a video and we may also say we want to write a book, but in both cases the result will be better if we approach it as a story we want to tell.

Like I've said in other circumstances, it's like opening an empty storefront and calling ourself a retailer.
February 3, 2008 | Unregistered CommenterTerry Heath
Hi Terry!

Right, great metaphor!

Thanks for stopping by with your thoughts. Be great and take care!

Tom
February 3, 2008 | Registered CommenterThomas R. Clifford

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