Thomas Clifford /// Humanizing Business Communications

Big news, folks!

The second edition of the "Age of Conversation: Why Don't They Get It?" is finally published and available for purchase. It's available in hardcover, softcover and as an e-book.

My chapter is under the manifesto category: "It's That Simple: How smart people in smart companies use real video stories to create real emotional connections."

The book features 237 authors, marketers, bloggers and writers from 15 countries. The project (and, wow, what a project it is!) has been spear-headed by Gavin Heaton and Drew McLellan. If you're not familiar with them, don't dilly dally...put them on your radar.

So what's inside the AOC2? Here's a peak at the different categories:

• Manifestos
• Keeping Secrets in the Age of Conversation
• Moving from Conversation to Action
• The Accidental Marketer
• A New Brand of Creative
• My Marketing Tragedy
• Business Model Evolution
• Life in the Conversation Age

These two books are simply remarkable in that they are the first ever, virtually collaborated, independently published books.

OK. I'll stop writing. You go buy this book. You'll be glad you did. :-)

P.S. Just like the first edition, the proceeds for the second edition go to Variety, the children's charity.

Age of Conversation: Take 2