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Sunday
Mar092008

Are Your Employees Your Story Stewards?

DateSunday, March 9, 2008 at 12:14PM

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Not sure why it's taken so long for companies to embrace employees in their branding efforts.

Employees as heroes create strong emotional connections with an audience for corporate brands.

That's why I prefer the immediacy of the documentary format.

Sure, professional talent have their place.

But, heck, think about it.

The dawn of personal branding is here to stay.

So why not capitalize on your employee's brand to strengthen your corporate brand story?

---Tom

AuthorThomas R. Clifford | Comment2 Comments |
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Reader Comments (2)

Tom,

So true. Everything we say and do begins and ends with employees. All businesses must first understand employee power and then create cultures where everyone can say yes and only a few can say no.
March 10, 2008 | Unregistered CommenterLewis Green
Certainly some corporations have been quick to recognise this - Starbucks are a great example of employees being allowed to be brands within a brand. Their MyCard campaign https://www.starbucks.com/mycard/default.asp is a great extension of the personal brand concept to their customer. Up here in Canada West Jet has followed the Southwest Airlines employee brand model to great effect on the building of their corporate brand. Their West Jet owners campaign has been very successful; http://c3dsp.westjet.com/guest/about/ownersCampaignTemplate.jsp;jsessionid=gC3JHVzJ2Pz4PQnwr1RLQjHpQRlbnNLsGx8TZSfQHmQPcJhsGTnk!993440761

We will certainly start to see more of this, the war for talent is not going to go away and employees are attracted to corporations who allow them to ber more of themselves.
March 10, 2008 | Unregistered CommenterPaul Copcutt

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