Are You Missing Tips by Not Subscribing?
Gain greater confidence capturing your company's story through the power of authentic video storytelling.
Subscribe with Bloglines
Subscribe thru Website

 Subscribe thru Google/Feedburner


GET UPDATES DELIVERED TO YOUR INBOX.


100% No-Spam Guarantee!
Powered by FeedBlitz
About This Website

Tom's films are unique because 99% of them feature your company's best storytellers, your people. For 25 years, his mini-documentary films captures the "heart and soul" of remarkable organizations.

Tom started this site to help companies, marketing & sales departments, PR/advertising firms and communications professionals produce their most authentic, emotional and inspiring company video possible.

Where Do I Start?
For Media Inquires

Please contact my publicist, Nettie Hartsock, at Hartsock Communications.

Customer Corner
Tom's "Springboard Story"
Latest News & Media Events
Blog Awards
Tom Co-Authored "The Age of Conversation" Books
Blogroll
Claim ID: Links about Tom's Work
Stats & Stuff
"Let's See That Again!"

Director Tom- Corporate Filmmaker.jpg

About Tom: Bringing Brands to Life Through Enlightened Corporate Filmmaking

DEEPAK CHOPRA ENDORSEMENT
"...Organizations wishing to produce enlightening corporate films from a seasoned veteran would do well by embracing Tom's unique ability to capture authentic and engaging stories on film."

Tom's FC Column
Tom is an Expert Blogger with Fast Company
"Best Use of Blogs" Strateg-E Award Winner!

Tell a Friend
My Twitter Welcome
Tom's Social Links
AdAge Power 150
The Power 150 is a ranking of the top 934 English-language media/marketing blogs in the world.
I Kick Butt on Alltop!

MARKETING CATEGORY
Alltop, all the cool kids (and me)

TWITTERATI
Alltop. Seriously?! I got in?

FILMMAKING
Alltop, confirmation that I kick ass

CONTENT MARKETING
Alltop. I don't know how I got there either.

BRANDING
Alltop. How the hell did that happen?

SMALL BUSINESS
Alltop. We're kind of a big deal.

Junta 42: The Best in Content Marketing Blogs
See a Bug?

This is your site, too, so if something's not working or looks buggy, tell me. Click on the bug and I'll do my best to move these little critters out of here!

I'm a Rock Star?

"You Can Do This!" Brand Essence Videos

Featuring: Tiki Barber/DJ Hapa/Chanda Gunn.
Tom Produced & Directed this innovative series of five compelling films for NYU's Epilepsy Center.

Subscribe
Gain greater confidence capturing your company's story through the power of authentic video storytelling.

Subscribe with Bloglines
Subscribe thru Website

 Subscribe thru Google/Feedburner

GET UPDATES DELIVERED TO YOUR INBOX.


100% No-Spam Guarantee!
Powered by FeedBlitz
« Guessing Games Stink. Right? | Main | Corporate Filmmaker's Blogging Story on National Networker »
Sunday
09Mar

Are Your Employees Your Story Stewards?

DateSunday, March 9, 2008 at 12:14PM

group.jpg

Not sure why it's taken so long for companies to embrace employees in their branding efforts.

Employees as heroes create strong emotional connections with an audience for corporate brands.

That's why I prefer the immediacy of the documentary format.

Sure, professional talent have their place.

But, heck, think about it.

The dawn of personal branding is here to stay.

So why not capitalize on your employee's brand to strengthen your corporate brand story?

---Tom

AuthorThomas R. Clifford | Comment2 Comments |
Print ArticlePrint Article in

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (2)

Tom,

So true. Everything we say and do begins and ends with employees. All businesses must first understand employee power and then create cultures where everyone can say yes and only a few can say no.
March 10, 2008 | Unregistered CommenterLewis Green
Certainly some corporations have been quick to recognise this - Starbucks are a great example of employees being allowed to be brands within a brand. Their MyCard campaign https://www.starbucks.com/mycard/default.asp is a great extension of the personal brand concept to their customer. Up here in Canada West Jet has followed the Southwest Airlines employee brand model to great effect on the building of their corporate brand. Their West Jet owners campaign has been very successful; http://c3dsp.westjet.com/guest/about/ownersCampaignTemplate.jsp;jsessionid=gC3JHVzJ2Pz4PQnwr1RLQjHpQRlbnNLsGx8TZSfQHmQPcJhsGTnk!993440761

We will certainly start to see more of this, the war for talent is not going to go away and employees are attracted to corporations who allow them to ber more of themselves.
March 10, 2008 | Unregistered CommenterPaul Copcutt

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.
Alert
Comment Moderation Enabled
Hi, it's Tom here. Your comment will not appear until it has been cleared by me. So... 1. Keep it nice. 2. Keep it clean. 3. Keep it on topic. And thanks a lot for stopping by!