Thomas Clifford /// Humanizing Business Communications

Got a few minutes? Feel like taking your SAT...again?

No, not that SAT! This SAT.

I think you'll have fun taking this little quiz. I did!

The "The Stickiness Aptitude Test," or SAT, was designed by The Heath Brothers and Guy Kawasaki.

For the curious, here's a portion of the score card:

• 1 to 16: Scotch Tape. You are making some ideas stick. In the right environment (e.g., your coworkers who share a similar background), you can make a difference in how people think. But your ideas don’t stick with everyone.

• 17 to 30: Duct Tape. You’re a master of making ideas stick. You can explain your ideas convincingly to VCs, customers, employees, and random bystanders. Even your 4-year-old daughter can describe your business strategy.

• 31 to 50: Superglue. Your brilliantly-crafted ideas embed themselves permanently into the brains of your audience.

Go ahead. Take the quiz. Find out how "sticky" your ideas are!

My score? 31.5. Brilliant? Uh, well, er...never mind :-)

What's your score?

---Tom

Are Your Ideas Sticky? Take This Test