I'm Tom and welcome to my site.

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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

« Can It Really Be This Simple? | Main | What's Your Big Idea? »

It's That Simple: A Manifesto for the 2008 Age of Conversation


This past week, 275 authors submitted their articles for publication in "The Age of Conversation: Why Don't People Get It."

I was delighted to be a part of the first edition available at Amazon.com. Now it's time to participate in the second book!

Here's what I've been thinking lately...

At some deep and personal level, I believe we are all seeking meaning to our lives within the context of our existing relationships. People want and need to connect with other people. We want to understand one another. It's really not a difficult concept to grasp. As a matter of fact, I believe it's that simple.

I also believe nonfiction video storytelling for organizations can open doors to initiate conversations that can ultimately help create a better understanding of who we all are. Again, not brain surgery.
It's that simple.

So it was this idea that was the inspiration behind my manifesto for the new book. It's titled:

"It's That Simple: How smart people in smart companies use real video stories to create real emotional connections."

The manifesto is a "call to action." Hopefully, it will inspire people to capture nonfiction personal video stories as a way to initiate conversations with their viewers. To simply deepen our understanding with one another.

Here's how "It's That Simple" ends...

Our stories help us to understand one another. And understanding one another is the first step to transforming the world.

It’s that simple.

I'll keep you posted when the book is available for purchase.


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Reader Comments (4)


What's awesome is how simple and short your manifesto is, yet it communicates perfectly. I will now be buying the book!

I've only written one post for my website, this is my inspiration for post #2. Simple is brilliant isn't it?

Vicky H
May 18, 2008 | Unregistered CommenterVicky H
Hi Vicky!

Thanks for sharing your kind words...glad my post inspired your next post!

Cheers to simplicity! :-)

May 18, 2008 | Registered CommenterThomas Clifford
Had to re-comment when I found out it's for charity. Now family & friends also getting this for xmas gifts.

Love contributing to a good cause!

Vicky H
May 18, 2008 | Unregistered CommenterVicky H
Yes, this new edition as well as the first version both benefit charity.

Cool, ey?

May 18, 2008 | Registered CommenterThomas Clifford

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