It’s tempting to make sure you have the right tools to capture your organization’s video story.
- Will that brand new video camera make us look better?
- Should we try some different editing software?
- Which 3D program is best?
And on and on...
Tools don’t tell stories. People tell stories.
Don’t get me wrong. I’m surrounded by tools: video cameras, an audio studio, motion graphics and editing suites.
I’ll also be the first to admit I really love certain editing effects. In fact, they have become part of my own branded signature.
But these tools simply enable our stories to be created and shared.
Remember: Story first. Tools second.
What do you think?
Thanks to Seth Godin's recent post for the inspiration.
Have a super weekend.