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This blog is about helping businesses and individuals increase their visibility, engagement and profits by communicating messages with a human touch.

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Taking the "yawn" out of business communications
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« Pitching New Business: 3 Interesting Questions I Love Asking | Main | 12 Things You Never Knew About Corporate Filmmakers »
Monday
Aug112008

Fast Company: 7 Steps to Film Your Corporate Documentary

You've done some homework and your company has decided to make a corporate documentary.

Great.

But do you have a plan that works?

"7 Sure-Fire Steps for Creating Your Company's Documentary" is my latest Fast Company riff. The formula is called "STORIES:"

  • Select.
  • Talk.
  • Organize.
  • Realize.
  • Imagine.
  • Express.
  • Shape.

Want to know more? Learn how to use STORIES here.

What do you think? Is this helpful? What would you change?

---Tom

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