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This blog is about helping businesses and individuals increase their visibility, engagement and profits by communicating messages with a human touch.

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« See How Easily You Can Film Your Company’s Story. Naturally. | Main | Fast Company: Using Your Ears to See Your Corporate Video »
Tuesday
Sep092008

Are You Afraid Your Corporate Video Interviews are Boring?

DateTuesday, September 9, 2008 at 09:02AM

What's the "heart" of almost every corporate video?

Interviews.

Since I've spent 25 years interviewing hundreds of people, I thought sharing my top interviewing tips would help readers put a "face" on their company's video story.

I did just that when Valeria Maltoni invited me to write a guest post for her "Conversation Agent" blog.

"Will Your Corporate Video Fail? 5 Simple Steps for Success with Stories" will help you get the most out of your interviews from your employees (or anyone, for that matter!)

You can think of interviews as the "backbone" or "spine" that gives your video life. Interviews can give structure and meaning to a company's message.

Imagine interviews "breathing life" into your video.

Since employees are often the "voice" and "backbone" of these video stories, you wold think it's pretty important to know how to "breathe life" into these interviews.

  • Want to know my five secrets that will "breathe life" into your company's video?
  • Want to avoid the classic boring interview?

You'll find the answers to these questions and more on my guest post.

Thank you, Valeria, for the invitation to guest post!

---Tom

P.S. Be sure to grab the free eBook Valeria produced as a result of our conversation. "Ask(?)Away: Take Your Brand from Commodity to Community."

AuthorThomas R. Clifford | Comment1 Comment |
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Reader Comments (1)

You have a bunch of links to click on, and I find that a little confusing. I was hoping to get all the information in one article. I'm not much of an Internet browser. I am interested in what you have to say though. I think it will help me a lot as I pursue my own videography business. Thanks for posting!
September 24, 2008 | Unregistered CommenterJessica

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