Thomas Clifford /// Humanizing Business Communications

I had a fabulous and lively one-hour radio interview last night on "Blog Business Success" hosted by Wayne Hurlbert.

This was my second appearance on Wayne's show and I was thrilled to be asked back.

Wayne definitely asks interesting questions and they're usually from a customer's perspective, which I love. His questions are always challenging and thought-provoking. Wayne has the most amazing folks on his radio show so be sure to put him on your radar.

Here's the interview: Blog Talk Radio: Video Storytelling for Business

And here's the link to download the interview.

It's just over an hour so grab some tea, a scone and kick back. We covered lots of ground but here's a sampling of topics:

• 4 steps a company should take before starting a video.
• Why I call videos "video stories."
• The journey from "Huh?" to "A-Ha!"
• Is a director really needed in a company video?
• Tips for a successful conversational interview.
• The latest video trends organizations can tap into.

Bonus
Financial Times interviewed me last week and other producers for their article exploring how companies are using corporate documentaries. You need to register for free to access the article, "Good Enough for an Oscar."

As always, thanks for your attention; I know it's in short supply. :)

---Tom

Thomas Clifford Interview: Video Storytelling for Business