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This blog is about helping businesses and individuals increase their visibility, engagement and profits by communicating messages with a human touch.

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Wednesday
Jan202010

Impersonal Communications: 7 Costly Glitches 

DateWednesday, January 20, 2010 at 09:13AM

1. They can appear unbelievable.

2. They can feel distant.

3. They can feel unemotional.

4. They can appear uncaring.

5. They can feel meaningless.

6. They can appear wasteful.

7. They can feel uninspiring.

Why not consider humanizing communications so it connects us to something beyond ourselves?

Something to think about.

--Tom

P.S. Inspired by Daniel Pink's new book "Drive: The Surprising Truth About What Motivates Us."

AuthorThomas R. Clifford | Comment2 Comments |
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Reader Comments (2)

Hi Tom, not sure what you mean by humanizing communications. Are you talking about direct contact (face-to-face, over the phone, etc), or do you mean telling stories about one's self in any medium?
Thanks
January 20, 2010 | Unregistered CommenterBill Booth
Hi Bill,

I'm thinking mostly within the multimedia formats, but it could go beyond that medium, as well, couldn't it?

We all see how common it is to make communications impersonal and, in certain cases, it makes the most sense. But other times, when we're trying to move people to action or increase the meaning of what we're trying to say, sharing our particular point-of-view, story or experience may engage the audience in a more meaningful way. It "personalizes" the "generic" so it strikes home quickly. It's a different approach to consider. Hope that clarifies things a bit! Thanks for the question.

Tom
January 20, 2010 | Registered CommenterThomas R. Clifford

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