Are You Missing Tips by Not Subscribing?
If you'd like greater confidence humanizing your communications, why not subscribe?

Get Tips by RSS

Subscribe with Bloglines
Get Tips by Free Email Updates


100% No-Spam Guarantee!
Powered by FeedBlitz

About This Website

I started this blog to help you solve challenging business problems by integrating people's everyday experiences into your current communication strategies.

I don't make a penny off this blog; it's a labor of love.

Where Do I Start?
See a Bug?

This is your site, too, so if something's not working or looks buggy, tell me. Click on the bug and I'll do my best to move these little critters out of here!

Tom's Social Links
Blogroll
Tom Co-Authored "The Age of Conversation" Books
Taking the "yawn" out of corporate communications
Director Tom- Corporate Filmmaker.jpg

Fast Company "Expert Blogger"
Check out my leadership column: "Mindful Media // The Quest for Engagement"
AdAge Power 150

The Power 150 is a ranking of the top English-language media and marketing blogs in the world.
This Blog Rocks on Alltop!

Featured in Alltop

Featured in six categories:
MARKETING CATEGORY
TWITTERATI
FILMMAKING
CONTENT MARKETING
BRANDING
SMALL BUSINESS

2x Winner: "Best Use of Blogs" Strateg-E Awards
Junta 42: The Best in Content Marketing Blogs
Subscribe
If you'd like to gain greater confidence in humanizing your company's messages, why not subscribe?
Get Tips by Website RSS

Subscribe with Bloglines

« Tom's SpeedLink #16 | Main | Engagement in 4 Minutes »
Wednesday
20Jan2010

Impersonal Communications: 7 Costly Glitches 

DateWednesday, January 20, 2010 at 09:13AM

1. They can appear unbelievable.

2. They can feel distant.

3. They can feel unemotional.

4. They can appear uncaring.

5. They can feel meaningless.

6. They can appear wasteful.

7. They can feel uninspiring.

Why not consider humanizing communications so it connects us to something beyond ourselves?

Something to think about.

--Tom

P.S. Inspired by Daniel Pink's new book "Drive: The Surprising Truth About What Motivates Us."

AuthorThomas R. Clifford | Comment2 Comments |
Print ArticlePrint Article in

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (2)

Hi Tom, not sure what you mean by humanizing communications. Are you talking about direct contact (face-to-face, over the phone, etc), or do you mean telling stories about one's self in any medium?
Thanks
January 20, 2010 | Unregistered CommenterBill Booth
Hi Bill,

I'm thinking mostly within the multimedia formats, but it could go beyond that medium, as well, couldn't it?

We all see how common it is to make communications impersonal and, in certain cases, it makes the most sense. But other times, when we're trying to move people to action or increase the meaning of what we're trying to say, sharing our particular point-of-view, story or experience may engage the audience in a more meaningful way. It "personalizes" the "generic" so it strikes home quickly. It's a different approach to consider. Hope that clarifies things a bit! Thanks for the question.

Tom
January 20, 2010 | Registered CommenterThomas R. Clifford

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.
Alert
Comment Moderation Enabled
Hi, it's Tom here. Your comment will not appear until it has been cleared by me. So... 1. Keep it nice. 2. Keep it clean. 3. Keep it on topic. And thanks a lot for stopping by!