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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

« Tom's SpeedLink #16 | Main | Engagement in 4 Minutes »

Impersonal Communications: 7 Costly Glitches 

1. They can appear unbelievable.

2. They can feel distant.

3. They can feel unemotional.

4. They can appear uncaring.

5. They can feel meaningless.

6. They can appear wasteful.

7. They can feel uninspiring.

Why not consider humanizing communications so it connects us to something beyond ourselves?

Something to think about.


P.S. Inspired by Daniel Pink's new book "Drive: The Surprising Truth About What Motivates Us."

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Reader Comments (2)

Hi Tom, not sure what you mean by humanizing communications. Are you talking about direct contact (face-to-face, over the phone, etc), or do you mean telling stories about one's self in any medium?
January 20, 2010 | Unregistered CommenterBill Booth
Hi Bill,

I'm thinking mostly within the multimedia formats, but it could go beyond that medium, as well, couldn't it?

We all see how common it is to make communications impersonal and, in certain cases, it makes the most sense. But other times, when we're trying to move people to action or increase the meaning of what we're trying to say, sharing our particular point-of-view, story or experience may engage the audience in a more meaningful way. It "personalizes" the "generic" so it strikes home quickly. It's a different approach to consider. Hope that clarifies things a bit! Thanks for the question.

January 20, 2010 | Registered CommenterThomas Clifford

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