Conversational Video: Increasing Viewer Engagement
Tuesday, October 5, 2010 at 07:10PM
Thomas Clifford in conversational video, hustream conversations engagement

Quite by accident (thanks to Twitter), I bumped into Nick Kellet, CMO and Product Strategist at HuStream.

Long story short: we had a marvelous phone conversation which inspired Nick to write an interesting riff on What’s conversation? Who’s listening? And why the voice in your head?

I also shared with Nick this idea I've been noodling on for a while called, "second story."

What is "second story?"

Well, the "first story" is the story in front of us; the obvious.

The "second story" is the story we begin telling ourselves after the first story. I think this is an area where engagement can really be developed.

HuStream is doing some cool things when it comes to viewer engagement, video and conversation.

If you have a minute, check out HuStream and Nick's article.

You'll be looking into a crystal ball.

Article originally appeared on B2B Copywriter | Hartford, CT (
See website for complete article licensing information.