I'm Tom and welcome to my site.

Want to learn how I went from writing nearly nothing to writing thousands of words a month?

($37 value). Read more here.

Enter your email address here for free updates and your free eBook. (Guaranteed 100% privacy.)

Preview | Powered by FeedBlitz
E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

« How the 10-20-30 Principle Cures Chaotic Writing Schedules | Main | Write Faster with Sporadic Writing »

How the Whack-a-Mole Factor Keeps You from Writing

Ever play Whack-a-Mole when you were a kid?

Whack-a-mole is a popular games at arcades and fairs. The waist-high cabinet has five holes where five plastic moles “pop up” from out of the hole at random times.

What’s your task as a player? To “whack” the “mole” back down into the hole with a rubber mallet before it “pops” back down by itself. Whacking every mole is nearly impossible to do, of course.

All this popping up is designed to keep you distracted

I call it the “Whack-a-Mole” Factor.

And, yes, the Whack-a-Mole Factor may be distracting you from writing.

What is the Whack-a-Mole Factor?
The Whack-a-Mole Factor happens when you set your favorite programs to open automatically. You fire up your computer then, in seconds, all your favorite programs start popping up automatically:
• Word
• Excel
• Outlook
• Firefox

Just like those moles:
• Pop
• Pop
• Pop
• Pop

Now you’re distracted from doing what you know you should do: write.

I know the feeling
It used to happen to me all the time.

Every time I fired up my computer, I had four programs open automatically: Mac Mail, Safari and a Twitter app. This was all really cool– I’d dive right in and catch up with everything that was going on.

But in the back of my head I knew I had to write
I didn’t write.
I was distracted.
“I’ll write later,” I thought.

The Whack-a-Mole Factor got me.

So how can you beat the Whack-a-Mole Factor?
How can you change your program settings so they don’t open automatically?

You can change your program settings in a second.

Right click on the logo of the program you don’t want to open automatically and uncheck “Open at Login.”

Now, when you fire up your computer, you won't be tempted to play around with those pesky and distracting programs.

What if your programs don’t open when you turn on your computer?
You’re a step ahead of the game!

Here’s what you can do to keep your focus on writing.

Go to Word and set it to open automatically. Just right click on the Word icon and choose “Open at Login.” This way, when you power up your computer, Word will be staring you in the face– calling you to write.

The Whack-a-Mole Factor may not seem like a big deal at first
But if you’re like me and you’re looking for any little edge to keep your writing efforts focused, don’t let the moles distract you.

Go to your Word program, right click on the icon and choose “Open at Login.”

Thankfully, you don’t need a rubber mallet to whack the moles from your writing practice.

All you need is a mouse click.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (4)

Tom - awesome post. I have been dealing a lot with what we in IT call "interruption technologies" in our work environment this year (IM, blackberry buzzing, Outlook pop-ups, etc.). In fact, I'm preparing a blog post which explores some of the clinical/medical reasons to avoid the Whack-A-Mole game at work. I will definitely share when ready. Keep up the great work.

Mike Bernard
July 13, 2010 | Unregistered CommenterMike Bernard
Hi Mike-

Thanks for stopping by and, yes, drop me a note with what you learned. "Interruption technologies:" yup, I think we're at a tipping point, as they say.

July 13, 2010 | Registered CommenterThomas Clifford

This is so true and I'm guilty. I haven't blogged in over a month. You've inspired me to "singletask" this week. Let the writing begin!


- John Joyce
August 7, 2010 | Unregistered CommenterJohn Joyce
Hi John-

I know the feeling- good luck and whack-a-mole when you get distracted. =)

August 7, 2010 | Registered CommenterThomas Clifford

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.