Deconstructing Behind the TEDTalk 2010 Video
Saturday, March 5, 2011 at 08:37AM
Thomas Clifford in corporate documentary, deconstructing, documentary interviews

Here's a quick update on this neat "behind-the-scenes" TEDTalk video.

I thought it'd be fun to deconstruct this video and find the main ingredients that make this film so engaging. So that's what I did.

You can read the analysis in my recent article for Content Marketing Institute, "5 Engaging Video Ingredients: Deconstructing a TEDTalk Mini-Documentary."

These ingredients are the same ingredients any company can use in their marketing videos.

If your organization is hosting an event, consider capturing the event (or some of it) on video. Capturing it on video is a great marketing opportunity you may not have considered before.

What are the five engaging ingredients? Head on over to Content Marketing Institute to find out.

Article originally appeared on B2B Copywriter | Hartford, CT (
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