How to Maximize (Leftover) Interview Content
Thursday, April 28, 2011 at 10:02AM
Thomas Clifford in content, content marketing institute, interview tips

You interviewed someone.
You pulled the quotes you needed for the project.
You dumped the rest of the interview.
90% of that interview is now sitting on the floor.


Doesn't that just bug the daylights out of you?

Wasting all that material used to drive me nuts. Then I figured out how to maximize the remaining content from an interview. After all, there’s a pretty good chance that the interview leftovers would make for great content somewhere in the marketing mix.

Well, there’s good news

You can easily turn that one interview (and its leftovers) into five different marketing products. To find out how, head on over to Content Marketing Institute.

Check out my latest article, “How to Create 5 Marketing Products from 1 Interview.

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Article originally appeared on B2B Copywriter | Hartford, CT (
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