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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 


"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"


“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com


“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


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Wednesday
Jun292011

The (Almost) Perfect E-Mail: 7 Step Checklist 

I was comparing different e-mail techniques with a friend just the other day.

The conversation prompted me to write down my e-mail process and to share it with you.

I (usually) go through seven points before sending any e-mail.

Take these tips for a spin sometime. I think you'll find them helpful in your future e-mail communications.

The (Almost) Perfect E-Mail: 7 Step Checklist 

1) Did I check the spelling of the recipient’s name?
Sounds kind of obvious, but, hey – it’s important. And while I'm at it, I'll double-check the rest of the spelling and grammar in the e-mail.

2) Is the subject line sharp and precise?
Not only does a precise subject title help draw attention to your email, it helps the recipient find your e-mail quickly– without much hassle. 

3) Did I answer the recipient’s question(s)?
Rambling off topic can happen easily!

4) Did I address any possible objections?
I put myself in the recipient’s shoes to reduce e-mail ping-pong.

5) Is there a next step?
It’s good to keep the ball rolling by including a next step (or two).

6) Include a P.S.
I read somewhere (forgot where!) that the P.S. is the second most often read part of a letter. Here are six awesome e-mail marketing powers of the P.S. from HubSpot. 

7) Don’t send the e-mail immediately. Save it in the “Drafts” folder!
This is my favorite technique. Wait a few minutes (or hours) before sending your e-mail. The elapsed time gives you the distance you need to see your response a bit more objectively.

These are my favorite tips for communicating through e-mail.

What about you?

Do you have e-mail tips that help you communicate clearly and effectively?

Feel free to share them in the comments.

P.S. Check out the Email Charter by TED Curator Chris Anderson. It's a pretty cool idea.

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