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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


Impersonal Communications: 7 Costly Glitches 

1. They can appear unbelievable.

2. They can feel distant.

3. They can feel unemotional.

4. They can appear uncaring.

5. They can feel meaningless.

6. They can appear wasteful.

7. They can feel uninspiring.

Why not consider humanizing communications so it connects us to something beyond ourselves?

Something to think about.


P.S. Inspired by Daniel Pink's new book "Drive: The Surprising Truth About What Motivates Us."


Engagement in 4 Minutes

The narrative "sweet spot."


P.S. Inspired by Indexed.


Seth Godin's new Manifesto: Brainwashed

"If you've got the time, the intellect and the access to get you hands on an idea...then you have the ability to reinvent yourself."
Seth Godin, "Brainwashed."

Just released...

Seth Godin's new (and free) ChangeThis manifesto: "Brainwashed: Seven Ways to Reinvent Yourself."

Um. Need I say more?


P.S. Seth's new book, Linchpin: Are You Indispensable? is out Jan. 26.


MultiMedia Narratives: 3 Commitments for Successful Engagement 

Ever hear this at work?
“Are you kidding? No one reads that newsletter.”
“Hey, if it’s that important, someone will eventually tell me.”
“C’mon, it’s the same ol’ stuff– over and over.”

If so, you’re certainly not alone.

Nowadays, it’s getting harder and harder to:
• Grab someone’s attention (so you have a shot at getting heard).
• Be entertaining (so they stay with you).
• Connect the dots so it means something (so they can act on it).

So what the heck are you suppose to do?
Tell a story, of course!

Chances are, after seeing or hearing a story, you said or heard:
“That story really got me thinking…”
“How can I learn more?”
“Wow, I never saw it that way.”

Who wouldn’t want these kinds of responses in their communication strategies?

Why do narratives create these kinds of responses?
Because they’re emotional, memorable and spreadable.

But, hey- what if you’re not using narratives in your organization?
How do you get started? What perspectives, attitudes or commitments does it take to embrace narratives in your communications strategies?

Here are a few things to think about.

Multi-Media Narratives: 3 Commitments for Successful Engagement

Commitment #1: Renew
When we renew something, we “breathe new life” into it. Let’s not keep things stale doing the “same old, same old.”

Let’s commit to:
1. Picturing the end in mind.
What do you want to achieve? Does it tie into your business strategies?
2. Finding three champions.
Who will support your idea? What’s in it for them? Who else do they know?
3. Thinking big. Starting small.
Roll out the stories to a few people or areas at first. Then let it grow organically.

Commitment #2: Restore
When we restore something, it means we are bringing something back to its original condition.

Let’s commit to:
1. Rediscovering meaningful engagement.
Stop doing what is not working. Sure it’s safe, but really– if it’s broken, why bother?
2. Simplifying the complex.
Commit to keeping things simple. If it’s complex, map out several stories that gradually draw connections to the “bigger picture.”
3. Creating believable communications.
Capture real people with real stories. They’re everywhere if we just learn to tap into them.

Commitment #3: Rekindle
What happens after we rekindle something? Our passions and emotions become stirred. We feel alive. We become awake.

Let’s commit to:
1. Inspiring others.
Capture employees sharing their tips, their struggles, their dreams. We all inspire each other in unseen ways. Multimedia is a powerful way to capture the spirit that inspires us to act.
2. Connecting the dots.
Spend time deciphering and understanding the underlying processes that connects disparate ideas and people into a cohesive whole.
3. Always be curious!
Stories are created at the speed of light. Always be on the lookout for success stories, leadership stories, customer stories, etc.

There you have it. Three commitments: Renew. Restore. Rekindle.

Three commitments you need to bring your stories to life and engage your audience in a purposeful, meaningful way.

Over to you. What would you change? What parts work? What areas don't?


P.S. This post originally appeared in FastCompany.com.


Tom's SpeedLink #15

Here are a few awesome links, mostly discovered in the last week or so. Enjoy!

1. 15 Kudos to Big Blue: IBM Offers Great Guidance in Social Media and Employee Engagement

2. 10,000 Words: Where Journalism and Technology Meet

3. 99%. It's not about ideas. It's about making ideas happen.
Productivity tips for creative professionals. I luuuuv this site.
And don't miss Best of Behance's 99% Conference: 13 Tried and True Practices For Making Ideas Happen

4. Tom Peters!
Tom's site is packed (and I mean POWER-PACKED!) with goodies. And while the Tom Peters YouTube Channel is pretty new, he has some awesome short videos posted.

5. FranklinCovey blog
If you enjoy reading Stephen Covey as much as I do, you also might enjoy reading the FranklinCovey blog.

6. Get Storied
In a previous post, I mentioned my friend and brand storyteller Michael Margolis regarding his "Believe Me: A Free Business Storytelling Book for Innovators." Be sure to stop by his new Get Storied website and check out Michael's new book while you're there.

7. Creative Block #1 – “I’m Not Creative” and Creative Block #2 – Fear of Getting It Wrong
Creativity coach Mark McGuinness has a great series running on creative blocks. Worth a peek, for sure.


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