I'm Tom and welcome to my site.

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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 


"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"


“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com


“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


Sunday
Oct012006

My Top 5 Favorite Places

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Where do you go to stay on top of your game?  Here's where I go...

1.  Seth Godin 

2.  Guy Kawasaki

3.  Get Unstuck & Get Going

4.  Tom Asacker

5.  Chris Anderson


And here's two freebies:

Rajesh Setty

Deepak Chopra 

"Director" Tom

Remember...the story is in the "e-Motional DNA

 

Friday
Sep292006

Secrets from a Corporate-Image Filmmaker: Part 1

As a corporate-image filmmaker, I am a pretty lucky person. 

I've traveled the country, filmed in almost every state and most importantly...transformed, inspired and moved people to action along the way. 

I get to craft and shape an organization's image and story on film. 

Read that again...closely. 

Two of the most powerful tools available today, story + film, ignite together to create a "third dimension" for an organization's message.  Take a look at what I mean...it's Powerful stuff!

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(photo: Light Traveler

When I started directing 23 years ago, I remember creating "reality television" videos for The Travelers Insurance.  We featured "real people with real stories" frequently.  We called it "cinema verite"  or "cinema of truth."  It's an accurate phrase becasue the "truth" or our "story" is contained in each of us...it's undeniably yours.

It has also been tremendously rewarding to work closely with CEO's, Senior Management, HR Executives and Departmnent Executives of many organizations to tell their story on film.

When I say "story," I mean "authentic story."  

I'm not taking about some canned script that has been approved by everyone in the marketing department.  Nope.  I'm talking...the real deal.  I'm talking about the emotional DNA, or e-DNA, of a company's story contained in it's people.

Remember the cinema verite principle? 

Real people + real stories = Authentic Story; the eDNA.

So, I got to thinking...

Chances are many people have questions about how to tell their video story, like: 

"How do I know what to look for in a producer?"  "Are all filmmakers alike?"  "What makes a filmmaker different from the others?"  "How do they tell stories?"  "Who, then, should tell our corporate story?"

Stay tuned.  I will explore the "inner secrets" of what a coporate-image filmmaker offers an organization, why you should care about your video story and how an authentic video inspires people to action.

Films matter...the story is in the "e-DNA!"

Tom  :-)

Thursday
Sep282006

New RSS Feed

Please note my new RSS feed:

feed://thomasclifford.squarespace.com/director-tom/rss.xml 

Make sure your feed is updated...and thanks for subscribing!

Tom :-)

 

Thursday
Sep282006

It's easy to forget

Light Traveler   (photo)

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It just takes a second.  This friendly reminder brought to you by Robin Sharma.

Director Tom  :-)

Thursday
Sep212006

Is Your Corporate Story an "e-Motion"?

photo

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I got to thinking...

When organizations decide to tell their story through film, they take a leap. 

As a filmmaker, I, too, take that leap with them.

Together, we take a leap into the unknown...that "place" where questions unfold endlessly.

Questions like:  Who will tell the story?  How will it be told?   Why is their story worth watching?  Who cares?  What's the payback?  Will we make a difference?  

Sometimes the answers come easily...sometimes not.  

But I trust, and know, that the DNA for the corporate story is contained in every employee. 

I trust the voices that carry the DNA will be captured authentically.

I also trust smart organizations will seek opportunities for that DNA to express itself...authentically and emotionally.

Authentic corporate films = the blueprint for the "e-motional" DNA of an organization.

---enjoy the ride  :-)

"Director" Tom