If you have a moment, head on over to LinkedIn's "Answers" section where we're kicking up some dirt.

A month ago, I posed this question: Is corporate video art?

Of course, how you define art will determine your answer. To jump start the conversation and get you thinking, I copied a few art definitions from Wikipedia:

"...art is a (product of) human activity, made with the intention of stimulating the human senses as well as the human mind; by transmitting emotions and/or ideas."

"Leo Tolstoy identified art as a use of indirect means to communicate from one person to another."

"Art is something that stimulates an individual's thoughts, emotions, beliefs, or ideas through the senses. It is also an expression of an idea and it can take many different forms and serve many different purposes."

So...is corporate video art?

After reading Wikipedia's page on art, I decided to post the question again on Linkedin's "Answers" section.

You'll be totally amazed at some of the answers.

Swing on over to LinkedIn and see what the buzz is all about. If you are a member, add your own ideas.

---Tom

Is Corporate Video Art Part 2

Interesting question and certainly one I never even considered.

And I'm not sure there's even a "yes" or "no" answer.

But Rolf Jensen thinks corporate videos can, indeed, be considered art.

And he thinks we need corporate video stories more than ever. Why?

Because we are entering what he calls, "The Experience Economy" or "Dream Society;" an age and time where story and emotions merge to create uniqueness among the competition.

You can read more about the experience economy in Rolf's thought-provoking book, "The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business."

So here's an interesting challenge to organizations:

• What would happen if you began seeing your corporate video as an art form?

• How would your writers and marketing department change their messaging tactics knowing they were creating art?

• And if your corporate video is, in fact, a piece of art then what video story would you hang in The Metropolitan Museum of Art?

If we can consider corporate video an art form, then perhaps Rolf is right when he says we are in the age of the storyteller.

May the best story win!

---Tom

Is Corporate Video Art