Do you intentionally allow customers to guess about your brand story?

At this point, you're probably shaking your head and thinking, "Of course not! No way!"

Playing guessing games while developing your video brand story with your producer is no different.

For example...

When talking budgets, there's a difference between saying:

• "I don't know what our budget is" because you truly don't know.

• "I don't know what our budget is" when you truly do know.

It's tempting to say "I don't know what our budget is" when you do know.

Saying this is one of the five temptations every corporate video client should avoid.

Doing this puts your relationship with your producer right back into the "guessing game" business.

Certainly, your brand story isn't a guessing game. Or is it?

---Tom

Guessing Games Stink. Right?