Entries in language (1)
Making Videos? Or Telling Stories?
Listening to a customer's language can sometimes point to their world view.
Knowing a world view can tell you a lot about expectations.
For example, one world view says:
We need a video.
The other world view says:
We need our story told.
Things to think about:
Which one is more powerful? Energetic? Meaningful? Inspirational?
Which one would you want to watch?
Which one would you choose to say?
---Tom
Posted on Monday, January 28, 2008 at 08:39PM
by
Thomas R. Clifford
in story, language
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Thomas R. Clifford
in story, language
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2 Comments
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