We ask questions. We answer questions.

We do it all the time.

Seems simple enough, right?

But Jason Alba thought differently.

Jason is the CEO of the highly successful career management tool JibberJobber and author of "I'm on LinkedIn: Now What?"

Jason invited me to write a guest post about using LinkedIn's "Answers" section to our benefit. Of course, I couldn't refuse the offer :-)

If you have a minute, check out "The Power of Questions: 5 Secrets to Strengthen Your Brand" on Jason's companion blog for his book.

Thanks, Jason, for the opportunity!

---Tom

The Power of Questions 5 Secrets to Strengthen Your Brand

I would venture to say that most people do not produce corporate videos as part of their daily routine at work.

As a matter of fact, my guess is that most folks probably never even created a video for their department or organization.

So when I posted "Is Corporate Video Art?" on LinkedIn's "Answers" and received an amazing collection of answers...

I decided to re-open this question: "Yikes! I Have to Produce a Corporate Video. Now What?" Check out the answers...pretty neat stuff.

If tomorrow you were faced with creating a video for your company, what questions are going through your mind now?

Perhaps you are thinking:

• how do I know what producer to hire?

• what's their style?

• what's expected of me?

• how involved do I need to be?

• who can I trust?

• will the producer I hire help me understand the production process and make me feel comfortable?

Let's say your video will be used to: (pick one or make up one)

• give to your sales force to show their customers your uniqueness

• create an awareness about certain HR issues...diversity and employee orientation

• capture a virtual tour

• show potential customers "who you are" in five to ten minutes

• show new hires your corporate culture and values

• roll-out a "change management" initiative

What questions are buzzing around your head that you want answers to?

What questions do you want answered that will bridge the gap from feeling confused to feeling comfortable?

I'll tackle the answers to some of these questions in a future post.

Post your comments here or at LinkedIn's "Answers." Thanks!

---Tom

Yikes I Have to Produce a Corporate Video Now What

If you have a moment, head on over to LinkedIn's "Answers" section where we're kicking up some dirt.

A month ago, I posed this question: Is corporate video art?

Of course, how you define art will determine your answer. To jump start the conversation and get you thinking, I copied a few art definitions from Wikipedia:

"...art is a (product of) human activity, made with the intention of stimulating the human senses as well as the human mind; by transmitting emotions and/or ideas."

"Leo Tolstoy identified art as a use of indirect means to communicate from one person to another."

"Art is something that stimulates an individual's thoughts, emotions, beliefs, or ideas through the senses. It is also an expression of an idea and it can take many different forms and serve many different purposes."

So...is corporate video art?

After reading Wikipedia's page on art, I decided to post the question again on Linkedin's "Answers" section.

You'll be totally amazed at some of the answers.

Swing on over to LinkedIn and see what the buzz is all about. If you are a member, add your own ideas.

---Tom

Is Corporate Video Art Part 2