It's hard to believe but, yeah, it's been four years of writing articles on a variety of business communication topics, including:

• My 22 best-ever on-camera interviewing techniques
• Why precise email subject lines are like diamonds
• Why freewriting is an excellent idea for new bloggers
• How to stop email ping pong madness
• Employee engagement lessons from Fast Company's 30-Second MBA series
• My Interview with Author and Communications Coach Nick Morgan

I honestly couldn't have done come this far without you and your support.

Thank you for being part of the journey. I truly appreciate it.

Tom

PS. As always, if there's a topic you'd like me to write about or expand upon, feel free to drop me a note.

Your clients won’t say it.
Your vendors won’t say it.
Heck, even your blog readers won’t say it.

They’d love to tell you this, that and the other thing.
But they can’t.
Or won’t.

They’re, um, uncomfortable
Uncomfortable?
Yup.

They’re uncomfortable speaking their mind.

And there’s a ridiculously easy way to solve this little bug-a-boo of a problem.

You create a “comfort zone.”

What’s a “comfort zone?”
A comfort zone is an atmosphere that is created to let people know their thoughts are welcome any time during your communications process.

A comfort zone allows people to feel that their ideas are warmly invited. Comfort zones allow people to express themselves more freely knowing they have a comfort zone.

When do you create a comfort zone?
Creating a comfort zone is best done at the beginning of your communications or engagement process.

Why bother creating a comfort zone?
Creating a comfort zone simply helps you do your business better.

So let's imagine this.

You videotaped your communication with someone. Let’s say it’s a phone call about some new business you’ve just won.

The video is playing back the conversation in slow motion
What might we see?

1. You would hear one word in your client’s head– but hear a different word leave their mouth.

2. You would see one word in your client’s head– but read a different word in their email to you.

You think. You edit. You think. You edit.
They think. They edit. They think. They edit.

This little voice inside your head edits every word and gesture before you act
Of course, editing our thoughts and words is necessary for survival.

Don’t get me wrong; editing is a good thing. Your brain is like a filter that carefully edits ideas for each situation it runs into.

But what if you could open up that funnel a bit more?
You'd get more ideas coming your way, right?

Deliberately creating a comfort zone throughout your communications systems increases the chances that people will be less critical in sharing their ideas with you; thereby creating a situation that benefits everyone.

How do you go about creating a comfort zone?
Easy. You tell your audience they’re in a comfort zone.

1. You tell them at the beginning of your presentation that their ideas or questions are welcomed.
2. You tell your blog readers at the end of your post you welcome their comments.
3. You tell your clients during your initial meetings that you value their input anytime.

So, yes, it’s that simple to create a comfort zone; you just tell them.

Who can create a comfort zone?
Anyone can create a comfort zone; bloggers, managers, small business owners, CEO’s. Really, anyone who wants to improve his or her communications processes can quickly create a comfort zone.

Where can you use a comfort zone?
You can create a comfort zone anywhere you communicate with an audience:
• Emails
• Phone calls
• Presentations
• Blog posts
• Articles
• Social media sites

Will your audience believe in your idea of a comfort zone?
Some may not. You’ll always have a group of people who won’t always share what’s on their mind; that’s fine. Your goal is not to convince them.

Your goal is to create the opportunity for everyone to feel easy and comfortable communicating with you.

What do comfort zones look like in real life?
Let’s look at a few examples, ok?

1.) Presentations
At the beginning of my presentations, I tell everyone that I really love answering questions. I get to play “Google” with their questions. They ask. I answer. I intentionally set the tone so they feel comfortable asking me any question.

2.) Video and audio interviews
Before recording your interview, tell the person you’re interviewing that they’re in a comfort zone. Reassure the person that you look forward to hearing their story and their point of view about the subject at hand. Tell your guest interviewee that you’ll edit out the material that’s not relevant. This is a huge, but simple step to help them feel comfortable while talking to you.

3.) Blogs and blog articles
On your “About Us” page, encourage your readers to email you with their feedback on your site or for ideas in general. Create a comfort zone in your blog articles by asking questions at the end of your article. Intentionally ask for the reader’s feedback, comments or ideas.

Comfort zones can, indeed, quickly improve your communications
1. Anyone can create a comfort zone.
2. It can be verbal or written.
3. Creating comfort zones helps people feel at ease when they want to communicate with you.
4. It’s easy to create comfort zones; you can do it in seconds.
5. Comfort zones can be created and used anywhere you communicate.

Where are you going to create your first comfort zone?
On your LinkedIn profile?
Twitter profile?
About Us page?
Contact Us page?
Next speaking engagement?
Next phone call?

Did you feel that tiny pause?
The pause in-between your breaths?
No?

Let’s try another example, then.

Take your favorite CD.
Notice what’s in-between the songs?
Canyouimaginelisteningtoyourfavoritecdwithoutanybreaksinbetweensongs?

Neither can I.

That’s the power of the “pause”
And your articles are no different.

Articles need pauses, too.

Pauses help your content to “breeeeeathe.”

What does it mean to let your article “breathe?”
Letting your article “breathe” means inserting periodic pauses throughout your content.

It’s that simple.

So how do you add pauses to your content?
Here are three quick and simple ways you can pauses in your articles:

1. One type of pause can be as simple as using one sentence (um, like this).

2. A pause can be as simple as using two words.

Like this.

3. Adding bold type is another easy way to add a break in your content.

Combining all three techniques throughout your article helps readers digest your ideas in smaller pieces, instead of plowing through big chunks of text.

And we know what might happen when there’s too much chunky text to take in at once, right? Readers get annoyed and boogie on.

That’s why it’s important to have pauses
Think about the pauses on your CD.

The breaks in-between the songs lets you savor the past while getting you ready for what’s to come. Letting your articles “breathe” by adding breaks does the same thing as the pauses on a CD.

Pauses do three big jobs for your readers
Pauses in articles create:
1. Visually aesthetic reading material (it’s inviting)
2. Forward momentum (it entices continued reading)
3. Time to reflect (so the brain doesn’t have to work so hard)

This “breathing” thing wastes precious space
Or does it?

Here’s what the section above looks like without pauses:

“That’s why is it important to have pauses. Pauses invite action. Think about the pauses on your CD. The pauses in-between the songs lets you savor the past while getting you ready for what’s to come. Letting your articles “breathe” by adding pauses does the same thing as the pauses in a CD. Those pauses do three big jobs for your readers. Pauses in articles create visually aesthetic reading material (it’s inviting); foreword momentum (it entices continued reading) and time to reflect (the brain doesn’t have to work so hard). This “breathing” thing wastes precious space. Or does it?”

Pretty chunky, huh?

Online readers are finicky
They’ll give your article two seconds and then one of two things will happen:

1. They land, scan and leave.

2. Or they settle in and read.

Give your readers a break

Ifyoudonotuseenoughpausesinyourarticlestakeafewminutesandandaddafew
pausesorelseyourreaderswilldisappearbeforeyoureyes.

See what I mean?

Ah, yes, but have you ever tried to stop it?
And you can’t?

What makes that song so memorable?
The song’s got rhythm, my friend, rhythm!

But wait a minute.

Is your writing schedule as infectious as that rhythm in the song?

If not, then how do you throw some of that good ol’ rhythm into your writing day?

Actually, it’s pretty darn easy.

Just use the 10-20-30 Principle.

What is the 10-20-30 Principle?
The 10-20-30 Principle is a simple schedule to help build up your writing discipline. If you struggle with a disciplined writing schedule, 10-20-30 is flexible and easy to remember.

What are the three components to 10-20-30?
10-20-30 has only three components:
1. 10 minutes of writing
2. 20 minutes break
3. 30 minutes of writing

How does the 10-20-30 Principle work?
10-20-30 is ridiculously easy to master and use. Here’s how it works.

Let’s say you’ve got this idea buzzing around your head. Getting this “buzzing idea” out of your head and onto paper is simple with 10-20-30.

10: Outline for 10 minutes
First, outline your idea. This is where, in 10 minutes or less, you outline your idea so you’ll have some direction for your article. Sculpt your idea into something that has structure and bones. Now you know where the article is headed.

20: Break for 20 minutes
Go grab some coffee, check your email, Twitter or whatever. Create some space before plunging into your article.

30: Write for 30 minutes
Now take 30 minutes and start writing your article. Or blog post. Or whatever.

That’s all there is to it.

What if you don’t finish your outline in 10 minutes?
Do you give up? Change subjects?

If your outline isn’t flowing easily, try doing two things:
1. Ask a friend to ask you questions about your topic. You’ll quickly discover an angle you can write about.
2. Change the topic and perspective. And change it drastically. Instead of writing about cars, write about volunteering. Getting unstuck in one topic requires leaving one world and entering another world.

What if you don’t finish your writing in 30 minutes?
Depending on your schedule, just go about your business and pick up later the same day. Or continue the following day.

But remember: write everyday!

Heck, if you can remember 10-20-30, then you can remember to write. And if you can remember to write for 30 minutes a day, in a few months you’ll feel like you moved mountains!

But moving mountains you're not
You’re moving ideas. And those ideas need a little structure. If you don’t have a foolproof way to keep your writing motivation moving forward, your progress will be slow at best.

The 10-20-30 Principle is like a mental hook your brain can easily remember: 10-20-30.

Pretty simple, huh? And you know what else is neat about the 10-20-30 trick? It keeps you in harmony with your motivation for writing. You feel like writing isn’t a chore; it’s something you’ll want to do.

Why does the 10-20-30 Principle work? What’s the secret behind it?
The secret to successful writing is to write every day. Writing every day is one of the biggest problems facing new writers. It’s darn hard committing yourself to write every single day.

You need a way to break down the large idea of “writing” into tiny chunks of time. Using a rhythm like 10-20-30 breaks your projects down into bite-size chunks.

How flexible is 10-20-30?
It’s super-duper flexible! You can modify it to your liking in a couple of ways:
1. Outline in 10 minutes, take a break for 20 minutes, then write your article for 30 minutes.
2. Outline 10 minutes in the morning. Break during the day. 30 minutes at night.
3. Write 30 minutes in the morning. Break during the day. Outline 10 minutes at night.

Isn’t it kinda crazy to think a rhythm like this can help you?
Sure, you may hate timers and sticking to a schedule. I know– you like to create at your own pace. Here’s the thing. If your work isn’t progressing and you’re struggling with writing every day, then change your rhythm.

Change your rhythm and you will change your output
So yeah, changing your output can be as easy as 10-20-30.

• There’s rhythm everywhere in life.
• Your writing schedule is no exception: it needs rhythm, too.
• Establishing a rhythm is as easy as 10-20-30.
• 10 minutes to outline.
• 20 minutes break (or longer).
• 30 minutes writing.

It’s easy to fall behind without rhythm. A simple solution is sticking to a disciplined, yet flexible schedule.

Writing is learning about structure
You time needs structure, too.

So the next time you fire up your computer to write, remember: 10. 20. 30.

Do you have a different schedule and rhythm? What works for you?

Whack-a-mole is a popular games at arcades and fairs. The waist-high cabinet has five holes where five plastic moles “pop up” from out of the hole at random times.

What’s your task as a player? To “whack” the “mole” back down into the hole with a rubber mallet before it “pops” back down by itself. Whacking every mole is nearly impossible to do, of course.

All this popping up is designed to keep you distracted

I call it the “Whack-a-Mole” Factor.

And, yes, the Whack-a-Mole Factor may be distracting you from writing.

What is the Whack-a-Mole Factor?
The Whack-a-Mole Factor happens when you set your favorite programs to open automatically. You fire up your computer then, in seconds, all your favorite programs start popping up automatically:
• Word
• Excel
• Outlook
• Firefox

Just like those moles:
• Pop
• Pop
• Pop
• Pop

Now you’re distracted from doing what you know you should do: write.

I know the feeling
It used to happen to me all the time.

Every time I fired up my computer, I had four programs open automatically: Mac Mail, Safari and a Twitter app. This was all really cool– I’d dive right in and catch up with everything that was going on.

But in the back of my head I knew I had to write
I didn’t write.
I was distracted.
“I’ll write later,” I thought.

The Whack-a-Mole Factor got me.

So how can you beat the Whack-a-Mole Factor?
How can you change your program settings so they don’t open automatically?

You can change your program settings in a second.

Right click on the logo of the program you don’t want to open automatically and uncheck “Open at Login.”

Now, when you fire up your computer, you won't be tempted to play around with those pesky and distracting programs.

What if your programs don’t open when you turn on your computer?
You’re a step ahead of the game!

Here’s what you can do to keep your focus on writing.

Go to Word and set it to open automatically. Just right click on the Word icon and choose “Open at Login.” This way, when you power up your computer, Word will be staring you in the face– calling you to write.

The Whack-a-Mole Factor may not seem like a big deal at first
But if you’re like me and you’re looking for any little edge to keep your writing efforts focused, don’t let the moles distract you.

Go to your Word program, right click on the icon and choose “Open at Login.”

Thankfully, you don’t need a rubber mallet to whack the moles from your writing practice.

All you need is a mouse click.

500 puzzle pieces are staring you in the face.
What do you do?

Put the puzzle together in order, top to bottom?
Or put the puzzle together sporadically?

If you’re lucky, you can start at the top and put the puzzle in order.
But, then again, you might not be so lucky.

Building your puzzle out of order, or sporadically, might be a better option

Of course, the same concept applies to writing your content. If you’re stuck writing in order, top to bottom, it’s time to play a little trick with your brain.

It’s time to write sporadically.

What do you mean, write “sporadically?”
We often associate “sporadic” to mean being “scattered,” “spotty” and “occurring occasionally.”

The Medieval Latin word “sporadic” means, “scattered like a seed” and “sow.”

This is interesting.

If we write sporadically, it means we can “scatter” and “sow” our words into our content. We don’t have to start in some magical place like the beginning. We don’t have to write in “order,” from top to bottom.

We can begin writing where we feel like writing. In other words, we can write sporadically.

Why bother writing sporadically?
Writing sporadically is liberating.

Instead of staring at the top of the page waiting for inspiration to take over, you start writing anywhere. There’s no pressure to think, “Now I have to write starting here.” You begin writing where you are moved to write; the end, the middle, the beginning.

And when you can begin writing anywhere, you have speed. You have momentum.

So how do you begin writing sporadically?
You begin writing sporadically wherever you feel the pull. Is the pull:
• In the ending?
• In the opening?
• In the three steps you want your reader to take?

If you have a rough outline of what you want to say, write what strikes you at the moment. Think “random;” there is no right or wrong place to start.
• You can write a sentence here.
• You can write a sentence there.
• Yup, you can write a sentence anywhere.

When is a good time to write sporadically?
A good time to write sporadically is when you feel sluggish, not thinking clearly or if you feel under pressure.

If it doesn’t feel orderly
You’d certainly be right about feeling that way.

If you try writing sporadically for a few weeks, you’ll discover a moment when you feel “lighter” about the demands of writing.

For example
I wrote my article “Why Precise Email Subject Lines are Like Diamonds” sporadically. I used an outline but I found myself filling in the areas here, there, and um, everywhere over time.

In summary, writing sporadically is:
1. Liberating. You don’t have to struggle with order.
2. Random. It provides your brain a bigger playground to express itself in.
3. Speedy. You write as ideas come to you.

The next time you’re stuck writing an assignment, try writing sporadically.

You just might find it easier than putting that 500-piece puzzle together.


PS. If you enjoyed this article, feel free to share it with the "Share Article" button below. Thanks.

Have you ever heard music so amazing your brain, um, stops thinking?

I have.

Just listen to Neil Peart’s drumming.

Canadian rockers Rush have counted on Neil’s drumming to be their musical backbone for almost 40 years.

But there’s one thing most people don’t’ know about Neil

Neil prepares for every concert by practicing his chops for 30 minutes.
Every. Single. Concert.

His practice routine isn’t legendary but his shows in front of 30,000 fans are.

I know. You’re not Neil Peart and you’re not performing for 30,000 fans.

You just want to get on with your blogging.

But, hey, this practicing thing Neil does can apply to “soon-to-be-bloggers,” too.

Did you know you can “warm up” your blogging skills by practicing first?
How do you practice writing for your blog?

You practice writing for your blog by freewriting.

What do you mean, “freewriting?”
Freewriting is “thinking onto paper.” That’s what writer and positioning strategist, Mark Levy says. Mark should know. He wrote a book on the power of freewriting.

Think of freewriting as “free form” writing.

If you think you can’t write something on the more formal side of things, just start free forming it.

Write whatever comes to mind. You don’t need a goal or a reason to write. Just write whatever you’re thinking. Cool, huh?

So why is freewriting helpful for bloggers-to-be?
Blogging involves lots of writing. Freewriting boosts your confidence in your writing skills. Saying you will start blogging is a mighty goal. Heck, you’ll get that blog registered in five minutes, and then what? Stare at a blank screen? Yup. It happens. A lot.

How do you beat staring at your new shiny blog all day long?
Chunk down the blogging process.

Chunk down the blogging process. There’s no reason to go all-out at once. Warm yourself up to the new art of blogging through the old art of freewriting. This way, you won’t “freeze” when your blog goes live.

What prevents most people from starting to blog?
Often, it’s the fear of writing.

Sure, some folks fear the “technology factor.” But not having the confidence to write is an even bigger fear. Freewriting “warms up” your writing because the trick in freewriting is to write quickly!

How quickly should you write?
Mark Levy has a great way to think about this.

If you normally write at 5 mph, freewrite at 6 mph.

You want to write fast enough so you don’t think about editing your words. Perfection ain’t what you’re after. What you’re after is boosting your writing confidence.

OK. Let’s get this show on the road
To get started freewriting, all you need is some paper and a pen. A computer is fine, if you prefer it to paper. If you have a timer, you’ll find that helpful as well.

Set the timer for 10 minutes.

Hit “start” and begin writing. Don’t worry about that inner voice you hear that says “this is stupid,” “what should I say next?” and all that jazz.

The object is to blitz through those objections
And get into the habit of writing. If you enjoy the practice, you can extend the time to 15 or 20 minutes.

Besides boosting your writing confidence levels, you’ll reap the added benefit of generating ideas for your blog. Heh.

You might say this whole freewriting thing is for the birds
“Hey, who cares about freewriting? I just want to get my blog cookin’.”

Many bloggers create a blog then quit. Quitting frequently happens from a lack of confidence and a lack of ideas. Freewriting addresses both of these concerns.

Blogging is a snap with freewriting
Freewriting is a lost technique that soon-to-be bloggers can recover to increase their writing confidence. Freewriting is:
- Free
- Fast
- Intuitive
- Private
- Confidence building
- A great way to build up a reservoir of ideas for future blog articles

Go ahead and pretend you’re a rock star. Just remember to practice before you hit the stage.

For more tips on freewriting, check out my Mark Levy interview on solving problems with freewriting.

Imagine a diamond.
Not any old diamond, mind you.
But a diamond with irregular, jagged, pitted edges.

Would you buy a diamond that wasn’t cut precisely?
Exactly.

Without that factor of preciseness, a diamond is practically worthless.

This factor of preciseness also applies to your email subject lines
A precisely written email subject line is highly valuable to your reader.

But wait a sec. Precise subject lines are not what you see 99% of the time.

Which makes you wonder.

What do 90% of email subject lines look like?
Most email subject lines are too broad, nonspecific and general– they lack any kind of description. Most email subject lines you read are, um, b-o-r-i-n-g, forgettable and yes, often worthless.

Have you seen these generic subject lines?
“Next meeting.”
“Proposal feedback”
“Meeting minutes”

Subject lines like these leave the receiver of your message wondering what the heck your email is really about. Communicating messages that create doubt or guessing games in your reader’s mind weakens the chance of having your message acted on.

Your email subject line is no different. As a matter of fact, your subject line can sometimes make or break the success of your communications.

Why bother making your subject line valuable?
It creates value. Creating value in your subject lines has three benefits:

1. It creates a trigger; making your communication more memorable.
2. It creates action; delivering results in a timely manner.
3. It is easily searchable; allowing easier access to recall and act on your message in the future.

Of course, you can only reap these benefits once you know the single “trick” in writing your subject line.

What’s the trick in writing a valuable subject line?
Be precise.

The more precise and specific you are, the more valuable and actionable your email becomes. So go ahead and add a specific detail or two in your subject lines. Or ask a question to generate curiosity and action.

Creating precise subject lines takes your message from “ho-hum” to “attention getting.”

Then there’s the problem you don’t think your email is valuable
Hey, you’d rather just fire off an email with a nondescript subject line in a nanosecond rather than take a few seconds to write something precise.

Which subject lines are more valuable?
“Next meeting” or:
“6/15 staff meeting: Customer testimonials needed. Bring three ideas.”

“Proposal feedback” or:
“Read last 2 proposal paragraphs: approve or change by 8/18.”

“Meeting minutes” or:
“7/27 Marketing Dept minutes. Reply to survey by 5pm today.”

Right– the second subject lines are more valuable. Why?
They’re precise. Clear. Sharp.

Specific subject lines beat generic subject lines any day. In fact, it’s this preciseness that creates tremendous value for your readers– just like a diamond’s precise cut creates tremendous value for the consumer.

So yeah, you’d be silly if you didn’t take an extra few seconds to think up precise subject lines for your readers.

Add a diamond to your subject lines
Be precise.

Your readers will secretly thank you.

--Tom

P.S. How’s your email ping-pong lately?

When Joe Pulizzi, Junta42 founder, announced the launch of Junta42's new service, Content Marketing Institute, I was really psyched.

CMI specializes in how-to content marketing education and training. Being a fan of Junta42 for years, I just knew the content and information at CMI would be first-class. And it is.

And now for some cool news

I'm pleased to share with you that I'm now part of Content Marketing Institute's team of writers as a contributing article writer.

Today launches my debut article, "How New Bloggers Can Easily Craft Remarkable About Pages."

I hope you enjoy it and, um, share it, too!

So, yeah, do yourself a favor. Head on over to CMI and check out the cool articles.

I think you'll be impressed.

Really.

If Mark's insights have peaked your interest in freewriting, be sure to check out his newly revised book, "Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content, coming out in August." Mark also writes on his blog about creative writing, positioning and more.

OK, Mark, let's continue where we left off– with freewriting.

Let’s hear more about freewriting. Why is it effective? What’s its “secret sauce?”
To explain, let’s go back to a concept I already mentioned: the metaphorical “internal editor.”

Inside each of us is an internal editor that does an important job. It edits what we think, say, and write -- as we think, say, and write it -- so we sound smart, confident, and consistent.

We all need our internal editor. It helps us fit into polite society. There is a time, though, when our internal editor gets in our way.

I’m talking about those times when we need an idea unlike any we’ve ever had, or we want to solve a problem that we can’t solve using our standard thinking, or we want to write a book or post that says things most other people aren’t saying.

In instances like those, our editor can hurt us. How?

Since the editor wants us to always look good to others, it’s going to tell us we’re being stupid or impractical if we try thinking thoughts that are radically different for us. It’s going to order us to push aside the new and go with the familiar. It’s going to anchor us to what’s not working.

Understand, our editor believes it’s helping us. It thinks it’s protecting us by steering us away from untested ideas. But, again, without letting our minds venture into those novel places, we’re just going to get our standard ideas over and over again.

Freewriting forces the editor to recede, at least temporarily. By following a few simple freewriting rules, our minds can freestyle. They can go playful and create ideas and prose that’s a genuine departure for us.

How do you do freewriting?
Set a timer for, say, ten minutes, and get a pen and paper, or open a blank document in your computer.

You’re now going to write about some situation you have in mind by following a few guidelines.

You’re going to write as fast as you can, and you won’t stop for any reason – until the timer tells you you’re finished.

You needn’t show the work you’re about to do to anyone, so feel free to be bold, honest, and experimental.

Use the paper or screen to talk to yourself about the situation in mind. Write down anything that comes to you, including the people involved, the stories and images that flash in your mind, the bottlenecks you’re experiencing, the lessons you’ve learned, and so forth.

Don’t, however, feel you have to write about the situation in some comprehensive way. What you want to write about are those spots that have energy for you.

While doing this writing, you’re also allowed to digress as much as you’d like. If you write off topic, fine. In fact, going off topic can be helpful – especially if you find yourself thinking the same ideas over and over again. Digression breaks your patterns. It helps you see things from new perspectives and combine thoughts that don’t normally go together.

After ten minutes, look over what you wrote. You may have some ideas and prose you can use. If not, set the timer again and approach the subject from a different angle.

Do as many sessions as you’d like, over the course of an hour, or a day, or a few days, until you get what you need.

I read the first edition of your book, “Accidental Genius,” and it really got me to use freewriting regularly. What are all the ways people use the technique?
People use it to think through any situation you can imagine. They use it for business and private life. They use it to plan complicated organizational strategies, and to plan a weekend vacation. They use it to write eighty thousand word books, and eighty word blog posts.

This has been great. Any final words?
Don’t think of freewriting as writing. It’s a way of watching yourself think. It helps you get at the experiences and thoughts you already have, and helps you use those as fodder for new perspectives and ideas.

If you experiment with it and use it often enough, good things can’t help but happen.

Thanks, again, Mark for taking us inside the world of freewriting. I hope readers start tapping into its many benefits.

P.S. I had the privilege of reading Mark's manuscript for the revised version of "Accidental Genius." The book is so great I was pleased and honored to endorse it.