I'm Tom and welcome to my site.

Want to learn how I went from writing nearly nothing to writing thousands of words a month?

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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

Entries in documentary interviews (2)


Deconstructing Behind the TEDTalk 2010 Video

Here's a quick update on this neat "behind-the-scenes" TEDTalk video.

I thought it'd be fun to deconstruct this video and find the main ingredients that make this film so engaging. So that's what I did.

You can read the analysis in my recent article for Content Marketing Institute, "5 Engaging Video Ingredients: Deconstructing a TEDTalk Mini-Documentary."

These ingredients are the same ingredients any company can use in their marketing videos.

If your organization is hosting an event, consider capturing the event (or some of it) on video. Capturing it on video is a great marketing opportunity you may not have considered before.

What are the five engaging ingredients? Head on over to Content Marketing Institute to find out.


Interview Project: David Lynch's New Narrative Experiment

What were my dreams as I child?
What am I most proud of?
What are my plans for the future?
How would I like to be remembered?
What is the most important thing in my life?
Do I have any regrets?
When did I first experience death?

On June 1, people all across America will share their answers to these questions when David Lynch’s new “Interview Project” debuts.

“Interview Project” features 121 interviews captured throughout America. One 20,000 mile road trip over 70 days. Each personal narrative is three-to-five minutes in length.

A new interview will be released every three days for the next year. You can read more about the series on About.com.

If the past year is any indication, it’s clear an enormous shift in video storytelling is occurring: personal narratives is one heck of a shortcut to create emotional connections with viewers.

Can you imagine how powerful it would be if organizations started incorporating short narratives into their internal and external communications strategies?

Organizations have databases for numbers. Why not a database of stories? Why not have a narrative "Story Center?"

Imagine a story center where short narratives like those in the “Interview Project” explored new ideas, concepts, values, challenges, community projects, and more with employees, potential recruits, shareholders and customers.

Personally, I think we're just beginning the journey.

What do you think?

Are we entering a period where video stories are playing a critical role in communicating? Will new video technology shape how organizations communicate, motivate, and inspire others?

Am I too far off? Does this make sense? I'd love to hear your thoughts.