I'm Tom and welcome to my site.

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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 


"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"


“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com


“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


Entries in ebook (4)

Tuesday
Jun142011

Is Your E-Book Sitting Right Under Your Nose? Find Out in 4 Steps

When I published my free e-book, "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier," I used four steps to create it.

The articles in it were previously kicking around here, there and everywhere.

You, too, might have a few articles kicking around that have been published; or maybe they're just sitting in your computer.

Either way, consider resurrecting those articles from the graveyard and package them into an e-book.

You can repurpose your existing articles into an e-book in four simple steps.

My latest article for Content Marketing Institute, "4 Steps to Publish an E-Book: Tap into Your Existing Articles," shows you exactly how to do it.

Check it out, share a comment, tweet it, etc.

Thanks!

Sunday
May222011

3 Benefits of Writing a Free E-book

For the longest time (a few years, actually!), I've had a number of folks tell me I should write an e-book and give it away to subscribers.

And for years, I thought "Someday I'll get it." (Yeah, right.)

Well, that "someday" finally came.

About a month ago I published a free 26-page e-book, "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier." (The e-book is available to anyone who subscribes to this blog.)

When the e-book was finally published, I had no idea what to expect. Would people love it? Hate it? Would they really care about it? I had all the typical questions anyone would have if they were considering writing an e-book.

Once the e-book was available, I discovered many (eye-opening) benefits of having finally written one. What are the benefits?

Head on over to Savvy B2B Marketing where I share the benefits of writing an e-book in an article called, "3 (Eye-Opening) Benefits I Learned Writing a Free E-Book."

If you've ever wondered why you should publish a free e-book for your audience, check out what I learned. The benefits go far beyond the three I mentioned but, hey, three is a start.

I hope my article inspires you to write your own e-book someday.

Wednesday
Aug262009

How to Create 11 Media Products in 3 Formats from 1 Video Interview 

Let’s say you’re about to bake a cake. You have a dozen eggs, 1 lb of flour, a carton of milk, etc. The recipe only calls for 2 eggs, 1 cup of milk, 2 cups of flour. What do you do with the remaining ingredients? Throw them away?
Um– I hope not!

But that’s exactly what happens when most people finish their video projects.

They use what they need from the interview and throw out the rest of the conversation. What a waste! Let’s see if we can turn this situation around into something profitable.

When you finish a video interview, two things pop into your head:
1. You cross your fingers and hope you got what you needed.
2. You know all those great quotes from your guest will wind up on the cutting room floor.

Leave all those great quotes on the cutting room floor?
That’s the last thing to do. Remember those left-over cake ingredients? You didn’t throw those away, did you? Well, in the land of video, this happens a lot. Why?

Everyone is focused on the “one big project.”
The “one big project” blinds us from seeing other ways of extending the conversation. It’s tempting to just ask enough questions to get answers for your one project. But there’s another way to approach your project.

Turn your “one big project” into “several mini-projects.”
Before you begin any video interview, determine ahead of time what other areas your interviewee could talk about. It may only take an extra 15 or 20 minutes to record the answers, so you might as well go for it.

If you do go for the extra recording, chances are great you will capture enough information to create 11 media products in three formats:
1. 1 e-Book
2. 5 Video podcasts
3. 5 Audio podcasts

Will creating all this extra material break your budget?
You would think so but that’s not the case. Since you’re already recording the interview, you just need to budget a little extra for the transcript (which you should be doing for all your interviews) and a few hours of audio and video editing.

Let’s take a look at an example.
You just finished interviewing your guest. The first thing to do is get the interview transcribed onto paper. You’re now on your way to creating several media programs.

1. e-Books
Once you have your video transcribed, your e-Book is 90% finished. Go through the transcript, edit what you don’t need, get rid of the “um’s” and “ah’s,” apply your branding guidelines. Voila! An instant e-Book. Now available to distribute to employees, customers, vendors, etc.

2. Five 60-Second Video Podcasts
Take the transcript and highlight five answers you can use in other areas of your company. Create simple title graphics to begin each video. You can use graphics whenever you get stuck making transitions in-between thoughts.

3. Five 60-Second Audio Podcasts
Highlight five answers you want to use for the other projects. Find the answers in the video interview using the transcripts. Edit the five answers. Add some music. Create your MP3’s. Distribute as needed.

See how easy it is?
You now have a simple process to take one video interview and turn it into 11 media programs in three formats. And this process is from just one interview. Can you imagine how much material you would be able to create if you interviewed five or six people?

Now about that cake. Save a piece for me, ok?

---Tom

Monday
Dec082008

I'm Featured in The Twitter Survival Guide

No. No. No.

I'm not joining Twitter.

Ever.

Less than a year later, I'm profiled in an eBook about Twitter. Go figure.

If you're as skeptical as I was about using 140 characters to communicate, there's good news.

Bob Walsh and Kristen Nicole just published a fabulous new ebook on getting the most out of Twitter. It's called, "The Twitter Survival Guide: How to Use Twitter to Make Friends, Get a Job, Sell Your Brand and Have Fun."

I'm featured in the Power Profile chapter along with some other cool folks, like Guy Kawasaki, Darren Rowse, Jeremiah Owyang.

The eBook is 90 pages and packed with tips, techniques and links to help you uncover the marketing, branding and conversation possibilities Twitter offers.

Here's a peek at the chapters inside:

1. Why should you care about Twitter?
2. Twitter: What, How, Where and Why?
3. Creating your Twitter presence: A checklist
4. Twitter tools
5. Where does Twitter start and blogging end?
6. What can you do with Twitter?
7. Twitter Power Profiles
8. Conclusions

If you're looking to develop your brand, further your online presence, discover your "voice" or connect with new people, Twitter is an amazing tool.

Oh, yeah. Feel free to follow me on Twitter. Thanks!

--Tom