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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

Entries in fascination (1)


The Fascination Method

Tom's note: As this blog enters it's fourth year of publication, I am incredibly delighted to introduce to you the first ever guest post by Mark Levy- a true creative genius and positioning guru. Thank you, Mark, for contributing!

One of the hats I wear is that of writing coach. I guide businesspeople in writing books.

During a typical first session, my client isn’t sure what their book will be about, but they take guesses. They tell me about what they think the marketplace wants, and what they think they can sell. They then start tossing around promising premises.

I stop them.

Rather than looking outside themselves, or prematurely playing with premises, I ask them to complete an assignment.

They’re to make a list.

I ask that they list anything that fascinates them. I’m talking facts, figures, insights, prejudices, anecdotes, pet philosophies, case studies, controversies, analogies, processes, memories, business models, role models, URLs, blogs, scenes, dreams, screwy notions, poems, jokes, myths, snippets of conversation, anything. Anything!

They’re not to wonder why a particular item fascinates them.

They’re not to worry if an item is original, or if it’s “book-worthy,” or if it has anything to do with their core business. Their task is to list items that, for whatever reason, have energy for them. Items that radiate.

What we’re doing is playing a game: We’re treating anything that appears in their mind as potentially valuable book material.

Only after they’ve made their list do we start thinking about their business goals and would-be readers.

We study the list, move items around, add to them, group them, and look for themes. Believe me, we find themes. It’s like what Edward Tufte meant when he wrote “the act of arranging information becomes an act of insight.”

From these places of energy, we find the book’s premise and much of its supporting material. This material comes from an honest place within the client. It comes from the spot in their brain where they keep things they can’t forget.

This production method isn’t only for book-writing. Any storyteller can use it no matter the medium. The key is to generate lots of material, so you can cut the filler and use the parts with juice.

Questions to Ask Yourself
• Have you used anything like the fascination method before?
• How might you use it in your next project?
• How might you use it in a collaborative project?

Mark Levy is the founder of Levy Innovation LLC, a marketing strategy firm that helps consultants and entrepreneurial companies increase their fees by up to 2,000%. David Meerman Scott calls him “a positioning guru extraordinaire.” Mark has written or co-created four books, including Accidental Genius: Revolutionize Your Thinking Through Private Writing.

Follow Mark on Twitter at @levyinnovation